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- Founded in 2019
- Franchising Since null
- 8 US Franchises
- $74,000 - $116,900 Investment Range
- $610,347 Average Gross Revenue
- 8% Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Trua Senior Living Locators franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Trua Senior Living Locators is a good match for you.
At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.
- Franchise Fee
- $50,000
- Investment Range
- $74,000 - $116,900
- Investment Midpoint
- $95,450
- Minimum Cash Required
- $74,000
- Royalty Fees
- 8%
- Brand Fund
- 2%
Established in 2019, this relatively young franchise operates in the senior living placement sub-sector, which benefits from increasing demographic trends as the U.S. senior population continues to grow. The investment structure typically covers initial training, territory rights, and marketing setup, with ongoing costs primarily focused on lead generation and operational expenses.
ROI potential appears promising given the above-average revenue performance, though investors should expect a 18-24 month ramp-up period. Key success factors include strong local networking abilities, healthcare industry relationships, and effective lead conversion strategies. The business model's scalability is enhanced by the growing demand for senior living placement services, projected to increase 50% by 2030 according to the Administration for Community Living.
Ideal investors should have healthcare industry experience or strong relationship-building skills, with sufficient working capital to sustain operations through the initial establishment period. The relatively low overhead and home-based operation model contributes to potentially higher profit margins compared to traditional senior care facilities.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Trua Senior Living Locators . Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
While specific location data is limited in available records, the senior living placement industry typically thrives in markets with substantial aging populations and robust healthcare infrastructure. The franchise operates in a sector where demographic trends strongly favor continued growth, as the number of Americans aged 65 and older continues to expand significantly.
Given its recent establishment and current scale, Trua Senior Living Locators appears positioned for potential market expansion, particularly in regions experiencing significant retirement population growth. However, it's important to note that without detailed location data, specific market performance patterns cannot be definitively established. Prospective franchisees should conduct thorough market research to identify territories with strong senior demographics, healthcare infrastructure, and limited competition in senior placement services.
As this franchise continues to develop beyond its 2019 founding, its growth trajectory will likely be influenced by broader industry trends in senior care and demographic shifts in retirement migration patterns.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Trua Senior Living Locators . Learn about the experience and expertise of the executive team guiding Trua Senior Living Locators 's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Trua Senior Living Locators . Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Trua Senior Living Locators 's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Trua Senior Living Locators 's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2019
- Franchising Since null
- 8 US Franchises
- $74,000 - $116,900 Investment Range
- $610,347 Average Gross Revenue
- 8% Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Trua Senior Living Locators franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Trua Senior Living Locators is a good match for you.
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