Trua Senior Living Locators

Trua Senior Living Locators

Franzy VerifiedInformation based on 2026 FDD

Senior Care · Senior Living Placement

Investment min
$73K
Total: $73K–$119K
Avg gross revenue
$678K
Unit-level, 2026
Franchise fee
$53K
Veteran discount available
Royalty
8%
of gross revenue
Locations
4
Franchising since 2023

Description

What is Trua Senior Living Locators ?

At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.

  • Senior living placement advisors
  • Family caregiver support
  • Memory care transition specialists
  • Private-pay focused clientele
  • Post-hospitalization placement
  • Low-cost entry model

Location Analysis

Where Trua Senior Living Locators wins

No strongest regions, top states, or top markets are provided in the input, so the current geographic footprint of Trua Senior Living Locators cannot be described. The clustering patterns note that senior placement advisory models typically cluster where licensed assisted living, memory care, and independent living inventory is dense, since referring communities pay the placement fee, and that advisor-based, home-based service models generally expand via individual territory awards in metro and suburban areas rather than contiguous retail corridors. Ideal demographics include adult children acting as decision-makers and caregivers for aging parents, seniors transitioning into assisted living or memory care, households facing urgent care transitions, and referral partners such as hospital discharge planners, elder law attorneys, and geriatric care managers. Population and income ranges are described qualitatively—metro and suburban areas with a substantial and growing 75-plus population, and private-pay capacity to afford market-rate senior living—but no brand-published thresholds are verified. Location requirements specify a home-based or small-office advisory model with no consumer-facing retail buildout, territory with a meaningful supply of licensed senior living communities, reliable vehicle and mobility for in-person tours and consultations, and compliance with state-specific placement or referral agency requirements. Prospective franchisees should conduct territory-level due diligence on senior living inventory density, competitive placement services, state regulatory obligations, and referral partner availability before committing.
Total Locations
5
Franchise units
4
Corporate locations
1
Avg. sq. footage
100 square feet
Territory check

Is your territory available?

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Financial Analysis

The numbers behind Trua Senior Living Locators

Avg gross revenue$677,760
Investment range$73,150 – $119,095
Investment midpoint$96,123
Brand fund2%
Royalty8%
Franchise fee$52,500
Min. net worth$150,000
Min. liquid capital$75,000

Veteran discount available

Trua Senior Living Locators participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Trua Senior Living Locators presents a home-based advisory model with an initial investment spanning $73,150 to $119,095 and a flat franchise fee of $52,500. Founded in 2019 and operating 20 units, the brand remains in an early growth phase, offering limited system maturity for prospective franchisees evaluating operational support and market validation. The reported gross revenue of $661,364 provides scale context but cannot be interpreted as evidence of profitability, unit-level margins, or return timeline without corresponding expense data and franchisee-level performance disclosure. The business model centers on placement fees paid by senior living communities when referrals convert to move-ins, creating a revenue stream tied to inventory density, placement volume, and private-pay market capacity. This structure carries minimal fixed overhead—no retail buildout or inventory—but introduces variability driven by referral conversion rates, community commission policies, and competitive dynamics with hospital discharge planners and other placement services. Scalability depends on the franchisee's ability to build referral networks and navigate state-specific licensure or registration requirements, which vary widely. Investors should obtain item 19 financial performance representations, request franchisee validation on placement velocity and commission structures, and model cash flow sensitivity to ramp-up duration in their specific territory.
Did you know? Trua Senior Living Locators, a senior living placement franchise founded in 2019, requires an initial investment between $73,150 and $119,095, with a franchise fee of $52,500. The home-based advisory model focuses on connecting families with appropriate senior care communities through a referral-based revenue structure.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Trua Senior Living Locators works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$73K–$119K
Most common
$73,150
Minimum
$96,123
Midpoint
$119,095
Maximum

The investment range midpoint (from range reported on Item 7) is $96,123 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$644K
YOY change (2025 -> 2026)
+11%

According to Item 19 of the Franchise Disclosure Document, Trua Senior Living Locators has an average gross revenue of $678K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+300% YoY
4 units open as of 2026 FDD+3 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Trua Senior Living Locators 's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Trua Senior Living Locators franchise typically ranges between $73,150.00 and $119,095.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Trua Senior Living Locators
Trua Senior Living Locators
$678K avg revenue · 4+ US franchises

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