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Stanley Steemer

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1947
  • Franchising Since 1972
  • 212 US Franchises
  • $147,210 - $427,195 Investment Range
  • $1,739,599 Average Gross Revenue
  • 3% - 7% Royalty Fee
  • $20,000 Franchise Fee
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Brand Description

Stanley Steemer stands as America's trusted leader in professional cleaning services, with a legacy of excellence dating back to 1947. As a pioneer in the home services industry, Stanley Steemer has revolutionized residential and commercial cleaning through their proprietary hot water extraction method, setting the gold standard for carpet, upholstery, tile, and air duct cleaning.

What sets Stanley Steemer apart is their unwavering commitment to delivering exceptional results through innovative technology and environmentally conscious practices. Their EPA Safer Choice certified solutions ensure thorough cleaning without leaving harmful residues, making them a preferred choice for health-conscious homeowners and businesses alike.

The franchise's comprehensive service lineup addresses multiple aspects of indoor environmental quality. From removing up to 40 pounds of accumulated dirt and allergens from air ducts to restoring the pristine appearance of carpets and upholstery, Stanley Steemer's certified technicians deliver consistent, professional results that have earned them countless positive reviews nationwide.

Their signature promise, 'It's Not Clean Until It's Stanley Steemer Clean,' reflects their dedication to excellence and customer satisfaction. This commitment is backed by a robust training program for technicians and state-of-the-art equipment that ensures superior cleaning performance. The brand's strong reputation for reliability, professionalism, and quality service has helped them build a loyal customer base across their extensive network of locations.

For entrepreneurs seeking a proven business model in the essential home services sector, Stanley Steemer offers a structured path to success with comprehensive support systems and a recognized brand name that customers trust and respect.

DID YOU KNOW?

How much does it cost to start a franchise with Stanley Steemer?

$147,210
$427,195
Starting a Stanley Steemer franchise, the trusted carpet and upholstery cleaning company that's been America's go-to solution for deep cleaning since 1947, requires a total investment between $147,210 and $427,195, which covers everything from your franchise fee and specialized cleaning equipment to vehicle wraps and initial marketing to get your profitable cleaning business rolling in your territory.
Financial Summary
Franchise Fee
$20,000
Investment Range
$147,210 - $427,195
Investment Midpoint
$287,203
Minimum Cash Required
$147,210
Royalty Fees
3% - 7%
Brand Fund
10%
Brand Bragging Rights
77 years proven industry leadership
269 established franchise locations nationwide
Proprietary cleaning equipment and processes
Comprehensive multi-service cleaning portfolio
Strong brand recognition and trust
Professional certification and training programs
Financial Analysis
Stanley Steemer requires an investment range of $147,210 to $427,195, positioning it as a mid-tier franchise opportunity within the home services sector. The investment sits below the sub-sector's average minimum of $175,047 at the entry level, though the maximum exceeds the sub-sector average of $308,337, indicating variable market positioning based on territory size and operational scope.

The home services industry benefits from strong recurring demand as residential and commercial properties require ongoing maintenance. The cleaning services segment demonstrates resilience during economic fluctuations, as both cost-conscious consumers seeking professional results and busy households drive consistent demand. The franchise's diversified service portfolio spanning carpet, air ducts, upholstery, and specialized cleaning reduces seasonal volatility.

With 269 units and 77 years of operation since 1947, Stanley Steemer demonstrates exceptional system maturity and brand recognition. This extensive operational history provides franchisees with proven business processes, established vendor relationships, and comprehensive training infrastructure. The substantial unit count indicates successful replication across diverse markets.

The reported gross revenue of $1,739,599 substantially exceeds the sub-sector average of $965,997, though investors should analyze territory-specific factors affecting performance. The business model requires specialized equipment and technical training, creating operational complexity but also competitive barriers.

Ideal investors should possess strong operational management experience and sufficient working capital for equipment, vehicle fleet, and staff development. Multi-unit development opportunities exist for qualified operators in larger metropolitan markets. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Stanley Steemer. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Stanley Steemer demonstrates robust national coverage with widespread presence across the United States, showcasing particularly strong market penetration in the Southeast, Midwest, and along both coasts. The franchise maintains notable concentrations in key markets like Florida, Ohio, Michigan, California, and New York. This geographic distribution reflects a strategic focus on both high-population coastal markets and strong Midwest presence, where home maintenance services are in consistent demand due to seasonal weather patterns.

The franchise's exceptional 4.71 average rating across numerous customer reviews indicates strong operational consistency and service quality across regions. This high satisfaction metric suggests effective territory management and standardized service delivery, particularly impressive given the diverse geographic and demographic markets served.

Market analysis reveals opportunities for expansion in underserved states, particularly in the Mountain West region. Successful locations typically operate in metropolitan areas with high concentrations of single-family homes and median household incomes above $65,000. The franchise shows particular strength in markets with older housing stock requiring regular maintenance.

Ideal locations feature proximity to suburban residential developments, good highway access for service vehicles, and warehouse space in industrial or commercial zones with reasonable rent costs. New franchisees should focus on territories with growing homeownership rates and limited competition in professional cleaning services.
Total US Locations269
Open Franchises212
Corporate Locations57
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Stanley Steemer. Learn about the experience and expertise of the executive team guiding Stanley Steemer's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Stanley Steemer. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Stanley Steemer's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Stanley Steemer's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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