GrassRoots Turf

GrassRoots Turf

Franzy VerifiedInformation based on 2026 FDD

Home Services · Lawn Care

Investment min
$157.3K
Total: $157.3K–$332.6K
Avg gross revenue
$658.3K
Unit-level, 2026
Franchise fee
$39.5K–$49.5K
Veteran discount available
Royalty
7%
of gross revenue
Locations
22
Franchising since 2018

Description

What is GrassRoots Turf?

Lawn care including fertilization, weed control with guarantee, tree & shrub care, and pest control

GrassRoots Turf – Brand Summary

Founded: 2002

Headquarters: Acworth, Georgia

Business Type: Lawn care service provider and franchise

Tagline: “The Best Serv!ce Company Ever!”

Core Services

GrassRoots Turf offers a comprehensive, all-inclusive lawn care program designed to deliver consistent, high-quality results. Our services include:

• Weed Control (with a Weed Free® Guarantee)

• Lawn Fertilization

• Tree & Shrub Care

• Liquid Aeration

• Mosquito, Flea and Tick Control

Customer Experience

GrassRoots emphasizes exceptional customer service. Our technicians are trained to go the extra mile—closing gates, removing toys before treatment, and engaging with homeowners directly. Our approach is rooted in building long-term relationships and trust with clients

Franchise Model

GrassRoots Turf operates a growing franchise network across the southeastern US, now expanding nationwide EAST of the Rocky Mountains, offering a turnkey business model with:

• Low startup costs and overhead

• Recurring monthly revenue

• Eco-friendly, pet- and family-safe products

• Comprehensive training and support

• Scalable operations from home-based to multi-crew businesses

Franchisees benefit from a proven system, strong brand recognition, and ongoing operational and marketing support

Brand Values

• Family-Owned & Operated: GrassRoots maintains a close-knit, supportive culture.

• Eco-Conscious: We use environmentally responsible products and methods.

• Customer-First: Our unlimited service call policy and satisfaction guarantee reflect a deep commitment to client care.

• Entrepreneurial Support: Franchisees are treated as partners, not just licensees.

  • Recurring lawn programs
  • Integrated pest control
  • Suburban homeowner focus
  • Upper-middle-income targeting
  • Metro Atlanta roots
  • Curb appeal positioning

Location Analysis

Where GrassRoots Turf wins

The brand's strongest presence is in the Southeast United States, particularly North Georgia and the Atlanta metropolitan area. Top markets include Atlanta and surrounding north-metro suburbs such as Cumming, Alpharetta, Roswell, and Marietta. Clustering patterns indicate concentration in suburban communities north of Atlanta rather than statewide dispersion. The route-density model clusters territories in adjacent suburbs, enabling treatment crews to service many lawns per trip. Growth follows contiguous expansion outward from the Georgia home base into nearby Southeast markets. Ideal customer profiles include owner-occupied single-family households in suburban areas with maintained lawns, established homeowners outsourcing recurring yard maintenance, and time-constrained professionals in neighborhoods with visible curb-appeal norms. Prospective franchisees should validate local homeownership density, lot coverage, seasonal turf treatment demand, and applicable licensing requirements within candidate territories.
Total Locations
23
Franchise units
22
Corporate locations
1
Avg. sq. footage
1000
Territory check

Is your territory available?

We'll take you through a few quick questions, then GrassRoots Turf confirms availability directly.

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Availability
CanadaInternational

Financial Analysis

The numbers behind GrassRoots Turf

Avg gross revenue$658,288
Investment range$157,300 – $332,600
Investment midpoint$244,950
Brand fund1%
Royalty7%
Franchise fee$39,500–$49,500
Min. net worth$150,000
Min. liquid capital$50,000

Veteran discount available

GrassRoots Turf participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

GrassRoots Turf was founded in 2002 and operates 22 units. The initial investment ranges from $157,300 to $332,600, with a franchise fee between $39,500 and $49,500. Reported gross revenue is $658,288. The model is service-based and does not require retail storefronts, relying instead on modest operational bases for equipment, treatment product storage, and vehicle staging. Licensing for pesticide and fertilizer application is required by applicable state authorities. The investment supports a route-density approach in which treatment crews service multiple lawns per trip within clustered suburban territories. Capital requirements reflect the operational base, inventory, equipment, and working capital needed to launch a residential lawn treatment business.
Did you know? GrassRoots Turf is a lawn care franchise in the home services industry. The initial investment ranges from $157,300 to $332,600. The franchise fee is between $39,500 and $49,500. Founded in 2002, the brand operates 22 units with a service-based model focused on residential turf treatment programs in suburban markets.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How GrassRoots Turf works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$157.3K–$332.6K
Most common
$157,300
Minimum
$244,950
Midpoint
$332,600
Maximum

The investment range midpoint (from range reported on Item 7) is $244,950 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$658.3K
YOY change
—

According to Item 19 of the Franchise Disclosure Document, GrassRoots Turf has an average gross revenue of $658.3K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

Franchise footprint

+83% YoY
22 units open as of 2026 FDD+10 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for GrassRoots Turf's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a GrassRoots Turf franchise typically ranges between $157,300.00 and $332,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

GrassRoots Turf
GrassRoots Turf
$658.3K avg revenue · 22+ US franchises