Take our Fit Score survey to see if GrassRoots Turf is a good match for you.
- Founded in 2002
- Franchising Since null
- 23 US Franchises
- $150,000 - $250,000 Investment Range
- N/A Average Gross Revenue
- 6% Royalty Fee
- $1 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a GrassRoots Turf franchise.
Get pre-qualified for financingTake our Fit Score survey to see if GrassRoots Turf is a good match for you.
GrassRoots Turf – Brand Summary Founded: 2002 Headquarters: Acworth, Georgia Business Type: Lawn care service provider and franchise Tagline: “The Best Serv!ce Company Ever!” Core Services GrassRoots Turf offers a comprehensive, all-inclusive lawn care program designed to deliver consistent, high-quality results. Our services include: • Weed Control (with a Weed Free® Guarantee) • Lawn Fertilization • Tree & Shrub Care • Liquid Aeration • Mosquito Control Customer Experience GrassRoots emphasizes exceptional customer service. Our technicians are trained to go the extra mile—closing gates, removing toys before treatment, and engaging with homeowners directly. Our approach is rooted in building long-term relationships and trust with clients Franchise Model GrassRoots Turf operates a growing franchise network across the southeastern U.S., offering a turnkey business model with: • Low startup costs and overhead • Recurring monthly revenue • Eco-friendly, pet- and family-safe products • Comprehensive training and support • Scalable operations from home-based to multi-crew businesses Franchisees benefit from a proven system, strong brand recognition, and ongoing operational and marketing support Brand Values • Family-Owned & Operated: GrassRoots maintains a close-knit, supportive culture. • Eco-Conscious: We use environmentally responsible products and methods. • Customer-First: Our unlimited service call policy and satisfaction guarantee reflect a deep commitment to client care. • Entrepreneurial Support: Franchisees are treated as partners, not just licensees.
- Franchise Fee
- $1
- Investment Range
- $150,000 - $250,000
- Investment Midpoint
- $200,000
- Minimum Cash Required
- $150,000
- Royalty Fees
- 6%
- Brand Fund
- 1%
The lawn care industry benefits from recurring revenue models and consistent seasonal demand, though the reported gross revenue of $500,000 falls significantly below the sub-sector average of $952,781. This substantial variance requires thorough FDD investigation to understand performance factors and operational context.
Established in 2002, GrassRoots demonstrates over two decades of operational experience. However, with unknown unit count data, assessing franchise scale and growth trajectory remains limited without FDD verification. The franchise's comprehensive service model including weed control, fertilization, tree & shrub care, liquid aeration, and mosquito control provides multiple revenue streams within a single operational framework.
Ideal investors should possess sufficient liquid capital exceeding the investment range plus working capital reserves. The service-based model requires operational management capabilities and strong customer service focus, particularly given the franchise's emphasis on comprehensive customer satisfaction and unlimited service policies.
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See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like GrassRoots Turf. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The lawn care industry traditionally performs well in regions with active housing markets and seasonal climate variations. Ideal locations for GrassRoots Turf franchises would include suburban areas with high concentrations of single-family homes, median household incomes above $75,000, and communities with HOA presence. Key success factors include areas experiencing population growth, new housing developments, and regions where homeowners prioritize property maintenance.
Potential franchisees should focus on markets with limited competition from established national brands, considering factors such as seasonal weather patterns, local landscaping regulations, and demographic trends. Prime territories include growing suburban markets in the Southeast and Southwest, where year-round lawn maintenance is required and housing development remains strong. Early franchisees have the advantage of securing premium territories and establishing brand presence before market saturation.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind GrassRoots Turf. Learn about the experience and expertise of the executive team guiding GrassRoots Turf's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving GrassRoots Turf. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review GrassRoots Turf's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about GrassRoots Turf's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2002
- Franchising Since null
- 23 US Franchises
- $150,000 - $250,000 Investment Range
- N/A Average Gross Revenue
- 6% Royalty Fee
- $1 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a GrassRoots Turf franchise.
Get pre-qualified for financingTake our Fit Score survey to see if GrassRoots Turf is a good match for you.
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