PatchitUP

PatchitUP is the specialty drywall and plaster repair franchise built around a simple truth that the rest of the trades industry has ignored for decades. Every building in America has drywall, that drywall inevitably gets damaged, and almost nobody wants to fix the small stuff. General contractors turn it down. Handymen do it inconsistently. Homeowners are left staring at a hole in the wall with no professional to call. PatchitUP exists to own that gap. We are building the first truly systemized, technology-driven, recognizable brand in a category that is massive, fragmented, and wide open.

What makes PatchitUP different is not just what we repair, but how the business is engineered to grow. Most drywall work is one and done. We turned it into a model with two recurring revenue engines. HomeGuard is our consumer membership that turns one-time customers into long-term relationships. The Power Partner Program is our B2B engine, where plumbers, electricians, HVAC contractors, roofers, restoration companies, and property managers partner with our franchisees and feed them a steady stream of referred drywall work all year long. No other drywall brand has built this kind of structured, dual-sided revenue model, and it is the single biggest reason owners choose us.

The opportunity is accessible without being small. A franchisee can start as a Field Builder with one territory, one truck, and a home-based operation, with a total investment starting around $108,750. Or they can come in as a Market Builder, locking up multiple territories and launching with multiple trucks to build a real operating company from day one. Either way, they plug into an enterprise-grade system on day one. That includes ServiceTitan running their operations, our proprietary Elevate Engine and Ella AI capturing and booking every lead 24 hours a day, gamified training through 1Huddle, a dedicated franchise business coach, and the backing of Elevate Franchise Brands, our multi-brand platform that also operates 1-800-Plumber +Air. No prior drywall or contracting experience is required.

We are looking for leaders who can build a team and execute a proven system, which means the candidate pool is far wider than the licensed-trades world other home services brands fight over.

When you pitch PatchitUP to a candidate, lead with the category opportunity, not the word drywall. Open with the recurring revenue and the underserved market. Say it like this. There is a specialty home services franchise that runs two subscription revenue programs in a category most operators have ignored, with margins healthier than plumbing or HVAC, and a total investment roughly a third of what those brands cost to open. Then reveal the category and the Power Partner engine. Framed that way, drywall stops sounding small and starts sounding like the smart, contrarian play in home services. Your best-fit candidates are leaders, coachable, present, and genuinely excited about owning a real hands-on business. Send those candidates our way, and our team will take it from there.