Set The Stage

Set The Stage

Franzy VerifiedInformation based on 2026 FDD

Home Services · Other Commercial and Home Services

Investment min
$204.2K
Total: $204.2K–$261.3K
Avg gross revenue
$679.7K
Unit-level, 2026
Franchise fee
$59.5K
Veteran discount available
Royalty
6% of Gross Revenues
Locations
113
Franchising since 2022

Description

What is Set The Stage?

Home staging for real estate and short-term rentals with furniture sold directly via QR codes

SET THE STAGE® is a high-growth home staging business that doubles as a retail furniture and décor sales model, allowing customers to purchase directly via QR codes. Franchisees benefit from a low-overhead, scalable business that includes proprietary technology for managing projects, teams and inventory, and access to national wholesale buying power.

SET THE STAGE® has discovered a genius way to showcase and market trending furnishings to consumers through a “Temporary Brick & Mortar Showroom” and give amazing business opportunities to individuals that are passionate about design, furniture and décor.

This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business! We are the largest Home Staging and Short-Term Rental furnishing franchise. The ideal candidate is an entrepreneurial, relationship-focused leader who possesses strong organizational skills and a passion for design, though no prior staging experience is required.

  • Home staging services
  • Real estate market focused
  • Property presentation specialists
  • Mid-range investment model

Location Analysis

Where Set The Stage wins

Set The Stage offers no published data on strongest regions, top states, or specific markets, leaving the current geographic footprint unverified. The business model—mobile home staging delivered from a central warehouse—implies service-area territories rather than storefront clusters. Clustering patterns noted in the input suggest that staging services typically concentrate near residential resale corridors and new-construction zones within suburban metro rings, where listing activity and seller budgets support recurring engagements. Ideal customer segments include real estate agents and brokerages listing mid-to-upper-tier homes, homeowners preparing properties for sale, builders marketing model homes, and investors flipping renovated inventory. No brand-published population or income thresholds are provided, though the service naturally aligns with markets featuring above-median home values and sufficient annual transaction volume to justify inventory investment. Location requirements center on warehouse or storage space, vehicle capacity for delivery and de-staging, and installation crew or contracted labor; client-facing operations do not require retail frontage. Because no review ratings, volume, or sentiment data are available, candidates cannot assess customer satisfaction from published feedback. Prospective franchisees should conduct territory-level due diligence: confirm local listing volumes, interview agents about staging adoption rates, evaluate warehouse lease costs, and verify labor availability before committing capital.
Total Locations
114
Franchise units
113
Corporate locations
1
Avg. sq. footage
Territory check

Is your territory available?

We'll take you through a few quick questions, then Set The Stage confirms availability directly.

try
Availability
CanadaInternational

Financial Analysis

The numbers behind Set The Stage

Avg gross revenue$679,723
Investment range$204,150 – $261,345
Investment midpoint$232,748
Brand fund2%
Royalty6% of Gross Revenues
Franchise fee$59,500
Min. net worth$300,000
Min. liquid capital$100,000

Veteran discount available

Set The Stage participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Set The Stage presents a mid-tier home-services investment, with total capital requirements ranging from $204,150 to $261,345 and a flat $59,500 franchise fee. Founded in 2016 and now operating 113 units, the brand has achieved a footprint that signals both early traction and ongoing expansion risk. The disclosed gross revenue figure of $679,723 reflects system-wide or average performance but offers no insight into unit-level profitability, margin structure, or payback timeline. The business model centers on inventory-intensive staging services—furniture, accessories, and art—requiring warehouse space, delivery vehicles, and installation labor. These elements introduce working-capital demands and logistical complexity that extend beyond the initial franchise fee. Scalability hinges on transaction volume in the local resale market, the willingness of agents and sellers to fund staging, and the franchisee's ability to manage inventory turns and crew scheduling. Investors should confirm whether the revenue figure represents a mature territory or system average, request item-7 performance data, and model the cost of inventory acquisition, storage, vehicle lease or purchase, and labor. The combination of moderate capital outlay and operational intensity suggests this opportunity suits candidates with home-services experience and access to reliable transaction pipelines in active residential markets.
Did you know? Set The Stage is a home-staging franchise in the Other Commercial and Home Services subsector. Initial investment ranges from $204,150 to $261,345, with a franchise fee of $59,500. Founded in 2016, the brand now operates 113 units across its system.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Set The Stage works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$204.2K–$261.3K
Most common
$204,150
Minimum
$232,748
Midpoint
$261,345
Maximum

The investment range midpoint (from range reported on Item 7) is $232,748 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$491K
YOY change (2025 -> 2026)
+80%

According to Item 19 of the Franchise Disclosure Document, Set The Stage has an average gross revenue of $679.7K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

Franchise footprint

+391% YoY
113 units open as of 2026 FDD+90 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Set The Stage's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Set The Stage franchise typically ranges between $204,150.00 and $261,345.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Set The Stage
Set The Stage
$679.7K avg revenue · 113+ US franchises