Set The Stage

Set The Stage requires an investment of $169,700-$178,700, positioning it as a mid-tier opportunity within the home services sector. This investment level sits above the sub-sector minimum average of $111,770 but remains accessible compared to premium home service franchises. The narrow investment range suggests standardized operational requirements with minimal customization needs.

The home staging industry benefits from ongoing real estate market activity, though it remains sensitive to housing market cycles. As a specialized service within home services, Set The Stage operates in a niche market that requires specific expertise and aesthetic sensibilities. The business model typically serves real estate professionals and homeowners preparing properties for sale.

With only 9 units since its 2018 establishment, Set The Stage represents an emerging franchise system with limited operational history. This early-stage development presents both opportunity for ground-floor positioning and considerations regarding system infrastructure maturity. The small unit count may indicate selective growth or market acceptance challenges.

The reported gross revenue of $414,957 falls below the sub-sector average of $739,341, though this may reflect the specialized nature of home staging services and the system's developmental stage. Prospective investors should consider seasonal market fluctuations and local real estate activity levels.

Ideal candidates likely possess design experience, real estate industry connections, and sufficient working capital for inventory and marketing. The business requires aesthetic judgment and relationship-building capabilities with real estate professionals. Investors should thoroughly review the FDD and assess local market conditions before proceeding.

Set The Stage demonstrates an emerging presence in the home services sector, though its geographic distribution data is limited. As a relatively young franchise established in 2018, the brand shows potential for significant market expansion across untapped territories. The current concentrated footprint suggests a strategic, controlled growth approach typical of emerging home services franchises.

While specific state distribution data is unavailable, the home staging industry typically thrives in metropolitan areas with active real estate markets and higher-income demographics. Ideal locations for Set The Stage franchises would likely include growing suburban communities with median home values above $300,000, active real estate turnover, and a significant percentage of luxury properties.

The current market presence presents substantial opportunities for first-mover advantages in many regions. Prospective franchisees should focus on areas with strong real estate activity, high median household incomes, and a robust luxury housing market. Key success factors include proximity to affluent neighborhoods, real estate agency clusters, and design districts.

Potential franchisees should consider locations near established real estate corridors, with particular attention to markets experiencing population growth and increased housing demand. The absence of customer ratings data suggests the need for thorough due diligence in evaluating individual market performance metrics.