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Pump It Up

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2000
  • Franchising Since 2001
  • 46 US Franchises
  • $104,200 - $658,690 Investment Range
  • $812,241 Average Gross Revenue
  • 6% Royalty Fee
  • $30,000 Franchise Fee
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Brand Description

Pump It Up has established itself as a leading provider of unforgettable children's entertainment experiences since 2000. Specializing in indoor inflatable playgrounds and party venues, this franchise has revolutionized how families celebrate special occasions and enjoy active play.

At the heart of Pump It Up's success is its unique combination of giant indoor inflatables, interactive games, and specialized party rooms designed to create magical moments for children of all ages. The venues feature state-of-the-art inflatable slides, obstacle courses, and bounce houses in a clean, climate-controlled environment, ensuring year-round entertainment regardless of weather conditions.

As a franchise owner, you'll benefit from a proven business model that caters to multiple revenue streams, including birthday parties, special events, open jump sessions, and seasonal celebrations. The brand's strong reputation for safety, cleanliness, and exceptional customer service has made it a trusted name among parents and caregivers nationwide.

What sets Pump It Up apart is its commitment to creating not just a play space, but a complete entertainment experience. Each location offers dedicated party planners, customizable party packages, and private party rooms that help create stress-free celebrations for parents while delivering maximum fun for children. The business model also includes opportunities for school fundraisers, corporate team building events, and community gatherings, making it a versatile venture that serves various segments of your local market.

For entrepreneurs passionate about bringing joy to children and families while building a sustainable business, Pump It Up offers a rewarding opportunity to become a cornerstone of family entertainment in your community.

DID YOU KNOW?

How much does it cost to start a franchise with Pump It Up?

$104,200
$658,690
Did you know that launching your own Pump It Up children's birthday party and entertainment franchise requires a total investment between $104,200 and $658,690, which includes the $30,000 franchise fee plus all equipment, buildout, and startup costs needed to create an inflatable wonderland where kids can bounce, slide, and celebrate safely?
Financial Summary
Franchise Fee
$30,000
Investment Range
$104,200 - $658,690
Investment Midpoint
$381,445
Minimum Cash Required
$104,200
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
100% private birthday party venues
24 years operational experience established
Comprehensive party planning and execution
Multiple revenue streams beyond parties
Turn-key inflatable entertainment systems
Dedicated party professional staff support
Financial Analysis
Pump It Up requires an investment range of $104,200 to $658,690, positioning it as a mid-tier opportunity within the children's entertainment sector. This investment level sits below the sub-sector average minimum of $245,010 but extends above the maximum of $508,020, indicating variable unit formats and market positioning strategies. The children's amusement center industry benefits from recession-resistant characteristics as parents prioritize children's experiences and celebrations remain consistent regardless of economic conditions. The franchise's reported gross revenue of $812,241 substantially exceeds the sub-sector average of $433,376, suggesting strong operational performance within established markets. With 46 units operating since 2000, the system demonstrates moderate scale and 24-year operational maturity, though growth has been measured compared to larger entertainment franchises. The business model centers on private birthday parties and group events, requiring strong local marketing execution and community engagement. Investment considerations include seasonal revenue fluctuations, competition from entertainment venues, and dependency on discretionary family spending. The 100% private party model provides competitive differentiation in crowded markets. Ideal investors should possess strong community connections, customer service orientation, and sufficient working capital for marketing initiatives. The franchise suits operators seeking semi-absentee management with experienced staff oversight. Territory protection and market exclusivity terms require careful FDD review. Multi-unit development potential exists in larger metropolitan markets with sufficient demographic density of families with young children.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Pump It Up. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Location Analysis
Pump It Up demonstrates a strategic coastal-focused expansion pattern across multiple states, with a significant market presence concentrated primarily in populous markets. California shows a strong presence, while Texas and Virginia maintain notable concentrations, suggesting strong market validation in these regions. The brand's consistently positive customer feedback across thousands of reviews indicates excellent service quality and strong market acceptance.

The franchise shows particular strength in suburban areas near major metropolitan centers, where higher household incomes and dense populations of families with children support the business model. Key success factors include proximity to residential areas with high concentrations of families, accessibility from major thoroughfares, and adequate parking facilities.

Significant expansion opportunities exist in the Midwest and Southeast, where current presence is limited despite favorable demographics. Ideal locations feature 15,000+ square feet in retail or light industrial zones, serving communities with median household incomes above $75,000 and a high concentration of families with children aged 3-12. The most successful units are typically situated in areas with limited direct competition from other indoor entertainment venues.

Prospective franchisees should focus on underserved markets within the existing footprint states, particularly in growing suburban communities with strong school systems and high disposable income levels.
Total US Locations46
Open Franchises46
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Pump It Up. Learn about the experience and expertise of the executive team guiding Pump It Up's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Pump It Up. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Pump It Up's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Pump It Up's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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