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- Founded in 1984
- Franchising Since 1992
- 416 US Franchises
- $287,800 - $420,800 Investment Range
- $1,248,773 Average Gross Revenue
- 5% Royalty Fee
- $25,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Once Upon A Child franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Once Upon A Child is a good match for you.
Once Upon A Child is a leading children's resale franchise that has revolutionized how parents shop for their growing families since 1984. This innovative retail concept specializes in buying and selling gently used children's clothing, shoes, toys, books, baby equipment, and furniture, offering high-quality items at significant savings compared to retail prices.
What sets Once Upon A Child apart is their commitment to quality and organization. Each store maintains strict standards for the items they accept, ensuring everything is current, fashionable, and in excellent condition. Their well-organized stores feature clearly labeled sections by size, gender, and category, making shopping efficient and enjoyable for busy parents.
The franchise operates on a unique buy-outright model, offering immediate cash or store credit to sellers, rather than traditional consignment. This approach provides convenience for sellers while ensuring a constantly refreshed inventory of name-brand items at 50-70% off retail prices.
Beyond the business model, Once Upon A Child creates a family-friendly shopping environment with knowledgeable staff who understand parents' needs. Many locations offer special promotions, loyalty programs, and additional discounts for grandparents, making quality children's items accessible to all budgets.
As a sustainable retail solution, Once Upon A Child promotes environmental responsibility by extending the lifecycle of children's items while helping families save money. Their success is built on providing a reliable, clean, and organized shopping experience that keeps customers returning as their children grow.
- Franchise Fee
- $25,000
- Investment Range
- $287,800 - $420,800
- Investment Midpoint
- $354,300
- Minimum Cash Required
- $287,800
- Royalty Fees
- 5%
- Brand Fund
- $1,500/yr
The brand's 416 operating units and sustainable business model focused on resale merchandise indicate strong market validation and reduced inventory risk. Initial investment typically covers store buildout, inventory acquisition systems, and comprehensive training. The business model benefits from multiple revenue streams through both buying and selling operations, with reduced inventory costs due to the resale model.
ROI potential is enhanced by the brand's established market position and proven operational systems. Key success factors include location quality, inventory management efficiency, and local market demographics. The franchise shows particular strength in suburban areas with high concentrations of families with children.
Risk mitigation is supported by the parent company's (Winmark) extensive experience and the growing trend toward sustainable retail. The brand's position as North America's #1 children's resale franchise suggests strong operational support and proven systems.
Ideal investors should have retail management experience, strong community connections, and $100,000+ in liquid capital. The recession-resistant nature of children's resale, combined with the brand's sustainable business model, positions it well for long-term growth.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Once Upon A Child. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
Successful locations typically operate in suburban shopping centers with strong family demographics and median household incomes between $50,000-$85,000. The franchise shows particular strength in markets with high concentrations of young families and growing populations. Key competitive advantages include strategic positioning in shopping centers with complementary retailers and proximity to residential areas with high densities of target customers (parents with children under 12).
Significant expansion opportunities exist in underserved markets, particularly in the Western United States and growing suburban communities. Ideal locations feature strong visibility, ample parking, and demographics indicating high concentrations of middle-income families. The franchise's resale model proves particularly resilient in various economic conditions, making it adaptable across different market types while maintaining consistent performance metrics.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Once Upon A Child. Learn about the experience and expertise of the executive team guiding Once Upon A Child's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Once Upon A Child. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Once Upon A Child's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Once Upon A Child's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1984
- Franchising Since 1992
- 416 US Franchises
- $287,800 - $420,800 Investment Range
- $1,248,773 Average Gross Revenue
- 5% Royalty Fee
- $25,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Once Upon A Child franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Once Upon A Child is a good match for you.
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