Once Upon A Child

Once Upon A Child is a leading children's resale franchise that has revolutionized how parents shop for their growing families since 1984. This innovative retail concept specializes in buying and selling gently used children's clothing, shoes, toys, books, baby equipment, and furniture, offering high-quality items at significant savings compared to retail prices.

What sets Once Upon A Child apart is their commitment to quality and organization. Each store maintains strict standards for the items they accept, ensuring everything is current, fashionable, and in excellent condition. Their well-organized stores feature clearly labeled sections by size, gender, and category, making shopping efficient and enjoyable for busy parents.

The franchise operates on a unique buy-outright model, offering immediate cash or store credit to sellers, rather than traditional consignment. This approach provides convenience for sellers while ensuring a constantly refreshed inventory of name-brand items at 50-70% off retail prices.

Beyond the business model, Once Upon A Child creates a family-friendly shopping environment with knowledgeable staff who understand parents' needs. Many locations offer special promotions, loyalty programs, and additional discounts for grandparents, making quality children's items accessible to all budgets.

As a sustainable retail solution, Once Upon A Child promotes environmental responsibility by extending the lifecycle of children's items while helping families save money. Their success is built on providing a reliable, clean, and organized shopping experience that keeps customers returning as their children grow.