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- Founded in 1987
- Franchising Since 1989
- 89 US Franchises
- $57,500 - $122,650 Investment Range
- $2,227,373 Average Gross Revenue
- 7% - 9% Royalty Fee
- $9,500 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a NaturaLawn of America franchise.
Get pre-qualified for financingTake our Fit Score survey to see if NaturaLawn of America is a good match for you.
NaturaLawn of America is revolutionizing the lawn care industry with its pioneering approach to environmentally responsible turf management. Founded in 1987, this innovative franchise has established itself as the recognized leader in organic-based lawn care services, offering a safer alternative to traditional chemical-heavy treatments.
What sets NaturaLawn apart is their customized approach to lawn care. Rather than applying a one-size-fits-all chemical program, they develop personalized treatment plans tailored to each property's specific needs. Their proprietary blend of organic-based fertilizers and natural products promotes sustainable lawn health while minimizing environmental impact, making it safer for families, pets, and local ecosystems.
The franchise's comprehensive service portfolio includes core lawn care programs, aeration and seeding, as well as specialized treatments for various lawn issues such as grub control, tick and mosquito management, and tree and shrub care. Their technicians are extensively trained and take pride in educating customers about proper lawn maintenance practices, fostering long-term relationships built on trust and expertise.
NaturaLawn's success is evidenced by their impressive customer satisfaction rates and consistent growth across the United States. Customers frequently praise the company's professional service, attention to detail, and most importantly, the remarkable results they achieve without relying on harsh chemicals. The franchise's commitment to environmental stewardship, combined with their proven business model, has established them as a trusted name in the sustainable lawn care industry.
For entrepreneurs seeking a business opportunity that combines profitable growth potential with environmental responsibility, NaturaLawn of America offers a compelling franchise model backed by over three decades of success.
How much does it cost to start a franchise with NaturaLawn of America?
- Franchise Fee
- $9,500
- Investment Range
- $57,500 - $122,650
- Investment Midpoint
- $90,075
- Minimum Cash Required
- $57,500
- Royalty Fees
- 7% - 9%
- Brand Fund
- 1%
The environmentally-focused lawn care sector benefits from growing consumer awareness of sustainable practices and chemical-free alternatives. Established in 1987 with 99 units, the system demonstrates operational maturity and steady market presence, though growth appears measured compared to rapidly expanding franchise concepts.
The reported gross revenue of $2,227,373 substantially exceeds sub-sector averages of $952,781, though investors should carefully review FDD Item 19 for context and exclusions. This home services model typically requires moderate working capital for equipment, supplies, and seasonal cash flow management.
Ideal candidates should possess strong customer service orientation and comfort with outdoor service operations. The business model suits owner-operators seeking predictable, recurring revenue through subscription-based lawn care programs. Territory rights and seasonal demand patterns require careful market analysis.
The franchise's organic-based positioning differentiates it within the competitive lawn care landscape, potentially commanding premium pricing. However, investors must consider seasonal revenue fluctuations, weather dependency, and labor management challenges typical in outdoor service industries. Prospective franchisees should thoroughly review the FDD and conduct comprehensive market due diligence before investment decisions.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like NaturaLawn of America. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The significant presence in the Mid-Atlantic region provides operational advantages through brand recognition and efficient support infrastructure. However, this also highlights significant expansion opportunities in underserved markets, particularly in the Midwest and Southeast, where similar climate patterns and suburban demographics suggest strong growth potential.
Ideal locations for new franchises typically include suburban areas with high homeownership rates, median household incomes above $75,000, and seasonal climate patterns that support year-round lawn care services. The most successful territories feature a mix of residential and commercial properties, limited competition from national lawn care providers, and demographics that value organic lawn care solutions. Prospective franchisees should focus on markets with growing suburban populations and increasing environmental awareness.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind NaturaLawn of America. Learn about the experience and expertise of the executive team guiding NaturaLawn of America's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving NaturaLawn of America. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review NaturaLawn of America's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about NaturaLawn of America's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1987
- Franchising Since 1989
- 89 US Franchises
- $57,500 - $122,650 Investment Range
- $2,227,373 Average Gross Revenue
- 7% - 9% Royalty Fee
- $9,500 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a NaturaLawn of America franchise.
Get pre-qualified for financingTake our Fit Score survey to see if NaturaLawn of America is a good match for you.
