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Merry Maids

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1979
  • Franchising Since 1980
  • 933 US Franchises
  • $126,880 - $165,610 Investment Range
  • $709,553 Average Gross Revenue
  • 7% Royalty Fee
  • $55,000 Franchise Fee
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Brand Description

Merry Maids, established in 1979, stands as a premier residential cleaning franchise that has revolutionized the home services industry. With over 40 years of experience and a network of more than 900 locations across the nation, Merry Maids has built a sterling reputation for delivering exceptional, worry-free cleaning services to busy households.

What sets Merry Maids apart is their unwavering commitment to quality and customer satisfaction, backed by their signature Worry-Free Guarantee. Their professionally trained teams bring expertise, advanced cleaning processes, and meticulous attention to detail to every home they service. The franchise has built its success on the simple yet powerful promise of 'Relax. It's Done,' helping countless families reclaim their valuable time and maintain pristine living spaces.

The brand's strength lies in its comprehensive support system, proven business model, and strong market presence. Franchise owners benefit from a recognized name that delivers over 6 million cleaning hours annually through 5,000+ trained professionals. Merry Maids' success is reflected in their thousands of 5-star reviews and loyal customer base.

As a franchise opportunity, Merry Maids offers entrepreneurs the chance to join a respected brand in the growing home services sector. The business model emphasizes recurring revenue through regular client relationships, while the corporate infrastructure provides comprehensive training, marketing support, and operational guidance. For those seeking to build a scalable business in a recession-resistant industry, Merry Maids presents a compelling opportunity to lead a team of professionals while making a meaningful impact in their communities.

DID YOU KNOW?

How much does it cost to start a franchise with Merry Maids?

$126,880
$165,610
Starting your own Merry Maids residential cleaning franchise - one of the most recognized names in the home cleaning industry - requires a total investment between $126,880 and $165,610, which includes the $55,000 franchise fee along with equipment, initial marketing, working capital, and all other startup costs needed to launch your professional cleaning business.
Financial Summary
Franchise Fee
$55,000
Investment Range
$126,880 - $165,610
Investment Midpoint
$146,245
Minimum Cash Required
$126,880
Royalty Fees
7%
Brand Fund
1.3%
Brand Bragging Rights
44 years proven industry experience
933 locations nationwide network
ServiceMaster Brands corporate backing
Bonded and insured team members
Flexible personalized cleaning services
Premium market positioning advantage
Financial Analysis
Merry Maids requires an initial investment of $126,880 - $165,610, positioning it as a mid-tier opportunity within the residential cleaning sector. The investment range sits above the sub-sector's average minimum of $91,044 but aligns closely with the maximum average of $160,904, reflecting the brand's premium market positioning and established operational infrastructure.

The residential cleaning industry benefits from strong demographic trends, including dual-income households, aging populations requiring assistance, and increased focus on health and sanitation post-pandemic. These factors create sustained demand for professional cleaning services across diverse market segments.

With 933 units and 44 years of operation since 1979, Merry Maids demonstrates exceptional system maturity and market penetration. This extensive network provides franchisees with proven operational systems, established vendor relationships, and comprehensive training infrastructure. The brand's longevity indicates strong franchisor experience and adaptability through various economic cycles.

The reported gross revenue of $709,553 substantially exceeds the sub-sector average of $363,849, though individual results vary significantly based on market demographics, operational efficiency, and local competition. Investment considerations include territory exclusivity, recurring revenue potential through regular cleaning contracts, and relatively low barriers to entry attracting competition.

Ideal investors typically require $50,000-75,000 liquid capital and benefit from customer service experience or business management backgrounds. The model suits markets with higher household incomes and busy professional demographics. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence before making investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Merry Maids. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Merry Maids demonstrates robust national coverage with widespread presence across most states, showcasing particularly strong market penetration in diverse regional markets. The franchise maintains notable concentrations in major economic centers, with significant presence across key regions including the Northeast, Southwest, and West Coast markets. This distribution pattern suggests successful adaptation to varied market conditions and demographics.

The brand's impressive customer satisfaction ratings across thousands of customer reviews indicates consistent service quality nationwide, particularly notable in a service-intensive industry like residential cleaning. These strong satisfaction metrics suggest effective operational standards and strong local market execution.

Ideal locations for new Merry Maids franchises typically succeed in affluent suburban areas with high concentrations of dual-income households and aging populations. Market analysis suggests opportunities for expansion in mid-sized cities with growing professional populations and housing developments. The franchise shows particular strength in regions with higher median household incomes and areas experiencing population growth.

While major metropolitan areas show strong performance, emerging opportunities exist in secondary markets, particularly in the Southeast and Mountain regions where housing growth continues to accelerate. Prospective franchisees should focus on areas with median household incomes above $75,000 and high percentages of homeownership, while considering local competition and demographic trends.
Total US Locations933
Open Franchises933
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Merry Maids. Learn about the experience and expertise of the executive team guiding Merry Maids's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Merry Maids. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Merry Maids's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Merry Maids's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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