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Kid to Kid

Information based on 2026 FDD
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Brand Highlights
  • Founded in 1992
  • Franchising Since 1994
  • 120 US Franchises
  • $357,515 - $640,215 Investment Range
  • $1,017,375 Average Gross Revenue
  • 5.0% Royalty Fee
  • $35,000 Franchise Fee
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Brand Description

Kid to Kid is a thriving retail franchise that is revolutionizing the children’s resale industry. Kid to Kid offers families across the country unbeatable value by combining a vast selection of name-brand clothing, shoes, toys, and equipment with prices at are up to 70% off original retail. What’s more, with Kid to Kid’s upscale store design, customers can shop without compromise – it’s a far cry from your typical dusty and disorganized thrift store.

Every Kid to Kid operates on a buy-sell-trade model, offering customers the opportunity to sell their gently used clothing for cash or store credit. On the other side of the counter, shoppers can access an organized, curated collection of high-quality inventory – all priced with the needs of growing families in mind. As Kid to Kid’s founders like to say, “Kids grow faster than paychecks!”

As a franchise, Kid to Kid prioritizes franchisee success (return on capital) and satisfaction (return on brain damage) above all else. Kid to Kid is committed to continuously improving its systems and support, including the franchise's industry-leading software platform, which powers every transaction in stores. Kid to Kid’s aim is not only to become the defining concept in children’s thrift, but more broadly to leave families asking "why would I ever shop full price again?". The franchise is looking for hands-on, high-integrity operators who have a desire to not only build an enduringly profitable business, but also be a part of a brand that is synonymous with high-quality operations and positive community impact.

DID YOU KNOW?

How much does it cost to start a franchise with Kid to Kid?

$357,515
$640,215
Did you know that launching your own Kid to Kid children's resale franchise - where you'll help families buy and sell gently used kids' clothing, toys, and gear - requires a total investment between $348,559 and $579,134, which covers everything from the $25,000 franchise fee to store buildout, inventory, and working capital needed to open your doors in this thriving secondhand retail market?
Financial Summary
Franchise Fee
$35,000
Investment Range
$357,515 - $640,215
Investment Midpoint
$498,865
Minimum Cash Required
$100,000
Royalty Fees
5.0%
Brand Fund
0.5%
Brand Bragging Rights
32 years proven franchise system
116 units nationwide market presence
Premium children's resale positioning
Recession-resistant business model
Strong unit revenue performance
Sustainable circular economy focus
Financial Analysis
Kid to Kid requires an investment range of $348,559 - $579,134, positioning it in the mid-tier franchise category within children's businesses. This investment level sits 42% above the sub-sector average of $245,010-$508,020, reflecting the brand's premium positioning in the children's resale market. The higher investment typically includes store buildout, initial inventory acquisition systems, and comprehensive point-of-sale technology essential for consignment operations.

The children's resale sector benefits from strong economic resilience, as parents consistently seek value-driven solutions for rapidly outgrown items. Rising sustainability awareness and inflation pressures create favorable market dynamics for consignment models. The reported gross revenue of $878,072 substantially exceeds the sub-sector average of $433,376, indicating strong unit-level performance potential.

With 116 units and 32 years of operation since 1992, Kid to Kid demonstrates proven system maturity and sustainable growth. This operational history provides franchisees with established processes, vendor relationships, and brand recognition within local markets.

The business model requires sophisticated inventory management and pricing expertise, making it suitable for operators with retail experience or strong operational capabilities. Territory protection and exclusive market rights typically accompany the investment, though specific terms require FDD review.

Ideal investors should possess liquid capital exceeding $200,000 and retail management experience. The model appeals to entrepreneurs seeking recession-resistant businesses in family-focused markets with strong demographic density. Multi-unit development opportunities exist for qualified operators in metropolitan markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Kid to Kid. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake Logo

First Bank of the Lake

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Golden Capital Solutions Logo

Golden Capital Solutions

Financing Partner

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Location Analysis
Kid to Kid demonstrates widespread coverage across multiple states, with notable market presence in the Mountain West and Mid-Atlantic regions. The franchise shows particular strength in Utah, Virginia, Maryland, North Carolina, and Texas, indicating successful market penetration in both suburban and metropolitan areas. The franchise maintains an impressive 4.69 average rating across thousands of customer reviews, suggesting consistent service quality and strong brand performance across regions.

The franchise shows strategic clustering in family-oriented communities with higher median household incomes and significant populations of young families. Market analysis indicates strong potential for expansion in underserved Northeastern and Midwestern markets, particularly in areas with high concentrations of middle to upper-middle-class families and strong retail corridors.

Successful locations typically feature proximity to complementary children's services, good visibility from major thoroughfares, and ample parking. Ideal demographics include areas with household incomes above $75,000, high concentrations of families with children under 12, and strong residential growth. The franchise's strongest performance indicators come from locations in suburban retail centers near growing residential communities, suggesting this should be a primary focus for new unit development.
Total US Locations116
Open Franchises120
Corporate Locations0
Average Sq. Foot5000
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Kid to Kid. Learn about the experience and expertise of the executive team guiding Kid to Kid's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Kid to Kid. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Kid to Kid's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Kid to Kid's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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