Kid to Kid

Kid to Kid

Franzy VerifiedInformation based on 2026 FDD

Retail · Clothing & Fashion

Investment min
$358K
Total: $358K–$640K
Avg gross revenue
$1.017M
Unit-level, 2026
Franchise fee
$35K
Veteran discount available
Royalty
5.0%
of gross revenue
Locations
120
Franchising since 1994

Description

What is Kid to Kid?

Kid to Kid is a thriving retail franchise that is revolutionizing the children’s resale industry. Kid to Kid offers families across the country unbeatable value by combining a vast selection of name-brand clothing, shoes, toys, and equipment with prices at are up to 70% off original retail. What’s more, with Kid to Kid’s upscale store design, customers can shop without compromise – it’s a far cry from your typical dusty and disorganized thrift store.

Every Kid to Kid operates on a buy-sell-trade model, offering customers the opportunity to sell their gently used clothing for cash or store credit. On the other side of the counter, shoppers can access an organized, curated collection of high-quality inventory – all priced with the needs of growing families in mind. As Kid to Kid’s founders like to say, “Kids grow faster than paychecks!” As a franchise, Kid to Kid prioritizes franchisee success (return on capital) and satisfaction (return on brain damage) above all else. Kid to Kid is committed to continuously improving its systems and support, including the franchise's industry-leading software platform, which powers every transaction in stores. Kid to Kid’s aim is not only to become the defining concept in children’s thrift, but more broadly to leave families asking "why would I ever shop full price again?". The franchise is looking for hands-on, high-integrity operators who have a desire to not only build an enduringly profitable business, but also be a part of a brand that is synonymous with high-quality operations and positive community impact.

  • Children's resale model
  • Buy-sell-trade platform
  • Sustainable kids clothing
  • Budget-conscious families

Location Analysis

Where Kid to Kid wins

No strongest regions, top states, or top markets data are provided, so the current geographic footprint of Kid to Kid cannot be described from this input. The clustering and demographic patterns supplied describe a strategic orientation rather than verified locations: suburban strip-center and shopping-center placements in family-heavy metro rings where donor and buyer households overlap; multi-unit clustering within a single metro to share inventory sourcing and marketing; potential pairing with sister brand Uptown Cheapskate; and co-tenancy with grocery, big-box, or daily-errand retail. The ideal customer base includes families with infants through pre-teens, young households selling outgrown items and buying replacements, value-conscious parents, sustainability-minded shoppers, and grandparents. The model targets mid-size to large metro suburbs with sufficient young-family density and broad middle-income households—affluent enough to own quality brand-name items yet value-driven enough to shop resale. Location requirements specify visible retail storefronts with ample parking, back-of-house space for intake and processing, merchandised sales floors accommodating strollers, and convenient entry for customers carrying items to sell. No customer review ratings or volume are available to assess location performance or satisfaction. Candidates should conduct territory-level demographic analysis, verify co-tenancy and traffic patterns, and confirm that local seller and buyer populations can sustain inventory velocity before committing.
Total Locations
120
Franchise units
120
Corporate locations
0
Avg. sq. footage
5000

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Financial Analysis

The numbers behind Kid to Kid

Avg gross revenue$1,017,375
Investment range$357,515 – $640,215
Investment midpoint$498,865
Brand fund0.5%
Royalty5.0%
Franchise fee$35,000
Min. net worth$200,000
Min. liquid capital$100,000

Veteran discount available

Kid to Kid participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Kid to Kid requires an initial investment between $357,515 and $640,215, with a flat $35,000 franchise fee. This $282,700 spread reflects differences in build-out, inventory procurement, and real-estate configurations typical of children's resale retail. The franchise fee sits below many retail brands, reducing upfront barrier to entry. Reported gross revenue of $878,072 provides a top-line benchmark but offers no insight into margin profile, inventory turns, cost of goods from consignment or direct purchase, or net profitability—critical factors in a two-sided marketplace where the operator must continuously source sellable inventory from walk-in sellers while moving product to budget-conscious buyers. Founded in 1992 with 120 units, Kid to Kid shows multi-decade franchise longevity and a footprint large enough to support established systems, training, and supply relationships. The dual-transaction model—buying used goods and reselling them—introduces operational complexity around intake quality control, pricing discipline, seasonal merchandising, and inventory obsolescence that pure retail or commission consignment models do not face. Prospective franchisees should model working capital for inventory float, labor for sorting and processing, and the ongoing marketing required to attract both seller and buyer traffic in their trade area.
Did you know? Kid to Kid is a children's resale franchise in the retail clothing and fashion subsector. The total investment ranges from $357,515 to $640,215, and the franchise fee is $35,000. Founded in 1992, the brand operates 120 units and reported gross revenue of $878,072.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Kid to Kid works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$358K–$640K
Most common
$357,515
Minimum
$498,865
Midpoint
$640,215
Maximum

The investment range midpoint (from range reported on Item 7) is $498,865 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$819K
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, Kid to Kid has an average gross revenue of $878K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-14% YoY
100 units open as of 2026 FDD-16 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Kid to Kid's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Kid to Kid franchise typically ranges between $357,515.00 and $640,215.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Kid to Kid
Kid to Kid
$1.017M avg revenue · 120+ US franchises

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