Gotcha Covered

Gotcha Covered

Franzy VerifiedInformation based on 2026 FDD

Home Services · Other Home Services

Investment min
$123K
Total: $123K–$146K
Avg gross revenue
$590K
Unit-level, 2026
Franchise fee
$63K–$70K
Veteran discount available
Royalty
Flat-fee Royalty
Locations
172
Franchising since 2001

Description

What is Gotcha Covered?

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle. Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards.

  • Custom window coverings
  • In-home design consultation
  • Residential & commercial projects
  • Designer & builder partnerships
  • Full-service installation
  • Renovation & remodel specialists

Location Analysis

Where Gotcha Covered wins

No specific strongest regions, top states, or top markets are provided in the input, so the verified geographic footprint cannot be described. The brand operates across both the United States and Canada. Clustering patterns indicate that franchises are home-based with no storefront, organized by defined sales territories rather than retail corridors. Units concentrate around suburban residential areas with substantial owner-occupied housing, and multiple adjacent territories can be layered in larger metro areas. Growth is often driven by existing owners adding territories rather than opening new retail sites. Territories are typically defined by household counts rather than a published population minimum, and no official threshold is disclosed. The business model targets areas with above-average household incomes and discretionary home-improvement spending, since custom window treatments are a higher-ticket interior purchase, though no specific income figure is published. The ideal customer base includes homeowners undertaking renovation, redecorating, or new-build projects, along with some commercial and builder/designer trade clients. Location requirements center on a home-based operation, a vehicle for in-home consultations, and a defined exclusive territory. Prospective franchisees should conduct territory-level due diligence, validating household density, income distribution, new-construction activity, and competitive saturation in their specific market before committing.
Total Locations
172
Franchise units
172
Corporate locations
0
Avg. sq. footage
N/A

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Availability

Financial Analysis

The numbers behind Gotcha Covered

Avg gross revenue$589,659
Investment range$122,760 – $145,500
Investment midpoint$134,130
Brand fundFlat-fee
RoyaltyFlat-fee Royalty
Franchise fee$62,910–$69,900
Min. net worth$250,000
Min. liquid capital$150,000

Veteran discount available

Gotcha Covered participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Gotcha Covered presents a home-based window treatment franchise with an initial investment between $122,760 and $145,500 and franchise fees ranging from $62,910 to $69,900. The franchise fee represents roughly half of the total entry cost, reflecting the brand's emphasis on training, territory rights, and business system access rather than physical build-out. Founded in 2001 with 172 units in operation, the brand demonstrates franchise maturity and a multi-decade track record in the home services sector. Reported gross revenue of $592,531 offers a benchmark for systemwide average performance, though this figure alone does not reveal operating margins, franchisee profitability, or working capital needs tied to custom order cycles and designer sample inventory. The home-based model eliminates rent and storefront overhead, improving cost structure, but success depends heavily on local sales skills, in-home consultation effectiveness, and the ability to build relationships with homeowners, builders, and designers. Scalability is driven by territory additions rather than unit expansion, allowing existing franchisees to layer adjacent markets. Practical risks include competitive pressure from big-box retailers, economic sensitivity of discretionary home improvement spending, and the requirement to maintain product knowledge across a wide catalog of custom treatments.
Did you know? Gotcha Covered, a home-based window treatment franchise in the Other Home Services subsector, requires an initial investment between $122,760 and $145,500. Franchise fees range from $62,910 to $69,900, representing nearly half of the total entry cost and reflecting the brand's focus on training, territory rights, and system support.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Gotcha Covered works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$123K–$146K
Most common
$122,760
Minimum
$134,130
Midpoint
$145,500
Maximum

The investment range midpoint (from range reported on Item 7) is $134,130 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$577K
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Gotcha Covered has an average gross revenue of $593K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+7% YoY
154 units open as of 2026 FDD+10 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Gotcha Covered's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Gotcha Covered franchise typically ranges between $122,760.00 and $145,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Gotcha Covered
Gotcha Covered
$590K avg revenue · 172+ US franchises

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