Gotcha Covered

Gotcha Covered

Franzy VerifiedInformation based on 2026 FDD

Home Services · Other Home Services

Investment min
$122.8K
Total: $122.8K–$145.5K
Avg gross revenue
$589.7K
Unit-level, 2026
Franchise fee
$62.9K–$69.9K
Veteran discount available
Royalty
Flat-fee Royalty
Locations
172
Franchising since 2001

Description

What is Gotcha Covered?

Custom window treatments including smart motorization, sold via in-home consultations

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle. Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards.

  • Custom window coverings
  • In-home design consultation
  • Residential & commercial projects
  • Designer & builder partnerships
  • Full-service installation
  • Renovation & remodel specialists

Location Analysis

Where Gotcha Covered wins

Gotcha Covered follows a home-based, territory-mapped model rather than storefront clustering, with units dispersed across suburban metro areas instead of concentrating on retail corridors. Territories are typically drawn around suburban residential zones with concentrations of owner-occupied single-family homes. The brand's presence spans both the United States and Canada. The model targets homeowners in owner-occupied single-family residences, households investing in interior design or renovation, established suburban households with discretionary home-improvement budgets, move-in and remodel customers, and builders, designers, and property managers as referral partners. No retail storefront or showroom is required; franchisees operate from home and conduct in-home design consultations within a defined territory. Candidates should validate the density of owner-occupied households, competitive landscape, and referral network potential within the specific territory under consideration.
Total Locations
172
Franchise units
172
Corporate locations
0
Avg. sq. footage
N/A

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Territory check

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Availability

Financial Analysis

The numbers behind Gotcha Covered

Avg gross revenue$589,659
Investment range$122,760 – $145,500
Investment midpoint$134,130
Brand fundFlat-fee
RoyaltyFlat-fee Royalty
Franchise fee$62,910–$69,900
Min. net worth$250,000
Min. liquid capital$150,000

Veteran discount available

Gotcha Covered participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Gotcha Covered was founded in 2001 and operates 172 units. The initial investment ranges from $122,760 to $145,500, with a franchise fee between $62,910 and $69,900. The franchise fee represents a substantial portion of the total capital requirement. Reported gross revenue is $592,531. The home-based model eliminates retail rent, storefront buildout, and inventory carrying costs. The vendor-supported structure shifts product fulfillment to suppliers, reducing warehousing and working capital needs. Operational focus centers on design consultation and sales rather than installation labor. The territory-mapped structure provides franchisees with defined residential markets. Prospects should evaluate territory density, competitive saturation, and the local demand for custom window treatments within their assigned geography.
Did you know? Gotcha Covered is a home services franchise in the other home services subsector. The initial investment ranges from $122,760 to $145,500. The franchise fee ranges from $62,910 to $69,900. The model is home-based and does not require a retail storefront, inventory, or warehouse space under the vendor-supported structure.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Gotcha Covered works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$122.8K–$145.5K
Most common
$122,760
Minimum
$134,130
Midpoint
$145,500
Maximum

The investment range midpoint (from range reported on Item 7) is $134,130 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$577.2K
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Gotcha Covered has an average gross revenue of $592.5K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

Franchise footprint

+7% YoY
154 units open as of 2026 FDD+10 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Gotcha Covered's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Gotcha Covered franchise typically ranges between $122,760.00 and $145,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Gotcha Covered
Gotcha Covered
$589.7K avg revenue · 172+ US franchises