ASP - America's Swimming Pool Company

ASP's geographic footprint is anchored in the Southeast, with brand origin and corporate headquarters in Macon, Georgia, and strength across the Sun Belt, warm-weather South, Southwest, Texas, Southern California, and the West Coast. The top states are Texas, Florida, Georgia, Arizona, and California. Franchise units cluster in year-round swim-season metros where residential pool density is highest, rather than seasonal northern markets. Territories are typically built around suburban residential subdivisions with high in-ground pool penetration, and van-based routes prioritize density over storefront visibility. Multiple adjacent territories are often held by a single owner, producing metro-level clusters around large Sun Belt cities. Some presence exists in northern and mid-Atlantic markets, generally supported by seasonal openings, closings, and repair work. The ideal customer base includes suburban homeowners with in-ground pools, established higher-income households that outsource maintenance, dual-income and time-constrained families, older homeowners and retirees, and commercial accounts such as HOAs, apartment communities, hotels, and community pools. The business operates as a home-based or small warehouse model with no retail storefront, relying on service vehicles and defined franchise territories. Prospective franchisees should conduct territory-level due diligence to validate residential pool density, competitive intensity, seasonality, and licensing requirements before committing to a specific market.