.png&w=128&q=75){kind=logo}
Take our Fit Score survey to see if ASP - America's Swimming Pool Company is a good match for you.
- Founded in 2001
- Franchising Since 2005
- 391 US Franchises
- $84,395 - $207,368 Investment Range
- $851,824 Average Gross Revenue
- 5% - 7% Royalty Fee
- $40,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a ASP - America's Swimming Pool Company franchise.
Get pre-qualified for financingTake our Fit Score survey to see if ASP - America's Swimming Pool Company is a good match for you.
ASP - America's Swimming Pool Company is a leading provider of professional pool services since 2001. As the largest pool service franchise in the nation, ASP has revolutionized the industry through its commitment to exceptional customer service and business innovation. ASP's comprehensive service offering includes regular pool maintenance, repairs, renovations, and new pool installations, allowing franchise owners to capitalize on multiple revenue streams throughout the year. What makes ASP particularly attractive as a franchise opportunity is its seasoned business model in the growing pool service industry. This franchise has developed sophisticated training programs that enable franchise owners and their technicians to deliver consistently high-quality service, even without prior pool industry experience. A systematic approach to pool maintenance and customer service has earned them an outstanding reputation among homeowners and commercial clients alike. ASP franchise owners benefit from a recession-resistant business model, as pool maintenance is an essential service that continues regardless of economic conditions. The franchise's strong brand recognition, coupled with a commitment to excellence, has built a loyal customer base across their locations. With the growing trend in outdoor living spaces and pool ownership, ASP franchisees are well-positioned to capture increasing market demand while building a sustainable business in their local communities.
How much does it cost to start a franchise with ASP - America's Swimming Pool Company?
- Franchise Fee
- $40,000
- Investment Range
- $84,395 - $207,368
- Investment Midpoint
- $145,882
- Minimum Cash Required
- $50,000
- Royalty Fees
- 5% - 7%
- Brand Fund
- 1%
The **pool service industry benefits from strong demographic tailwinds**, including increasing homeownership rates and growing demand for outdoor living spaces. The recurring revenue model inherent in pool maintenance creates predictable cash flow streams, while the essential nature of pool services provides recession-resistant characteristics.
With **375 units and 23 years of operational history since 2001**, ASP demonstrates substantial system maturity and proven scalability. This extensive footprint indicates strong franchisor infrastructure and established operational systems, reducing execution risk for new franchisees.
The franchise's **flat-rate pricing structure and contract-free service model** differentiate it within a traditionally commoditized market. Multiple revenue streams including maintenance, repairs, installations, and renovations provide diversification opportunities and potential for service expansion.
**Ideal investors** should possess sufficient liquid capital to cover the investment range plus working capital reserves. The business model suits operators comfortable with technical service delivery and customer relationship management. Markets with high pool density and year-round swimming seasons present optimal conditions.
Prospective franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence, including market analysis and financial projections specific to their territory and operational capabilities.
Understand What It Takes to Get Started!
Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!
See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!
Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like ASP - America's Swimming Pool Company. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
Customer satisfaction metrics are notably strong, with consistently positive ratings across numerous customer reviews, indicating reliable service quality across territories. The franchise's success in warm-weather states suggests optimal market conditions where pool maintenance services are in year-round demand.
Growth opportunities exist particularly in untapped Sun Belt markets and affluent suburban areas with high pool density. Ideal locations typically feature median household incomes above $75,000, high rates of private pool ownership, and suburban or expanding metropolitan areas with significant single-family home developments.
The franchise shows particular promise in regions experiencing population growth and new housing development, especially in states like Texas and Florida where pool ownership is common. Prospective franchisees should focus on areas with limited competition in pool services, stable economic indicators, and demographics suggesting high disposable income for maintenance services.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.
Executive Team
Get to know the leadership behind ASP - America's Swimming Pool Company. Learn about the experience and expertise of the executive team guiding ASP - America's Swimming Pool Company's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving ASP - America's Swimming Pool Company. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review ASP - America's Swimming Pool Company's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about ASP - America's Swimming Pool Company's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2001
- Franchising Since 2005
- 391 US Franchises
- $84,395 - $207,368 Investment Range
- $851,824 Average Gross Revenue
- 5% - 7% Royalty Fee
- $40,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a ASP - America's Swimming Pool Company franchise.
Get pre-qualified for financingTake our Fit Score survey to see if ASP - America's Swimming Pool Company is a good match for you.
