Frios Gourmet Pops

Frios is a mobile frozen-treat franchise at the lower end of the food truck investment spectrum. A single-territory “Happiness Hauler” trailer requires an estimated total investment of about $59,548 to $101,417, compared with a sub-sector average of roughly $219,555 to $415,817 for comparable food truck concepts. That lower capital requirement makes Frios approachable for first-time franchisees or experienced operators who want a lighter, more flexible entry into food service.

The concept is intentionally simple: a mobile unit focused on gourmet ice pops and frozen treats that can serve events, neighborhoods, schools, and corporate locations. With around 115 units in the system and franchising since 2017, Frios has built meaningful scale for a relatively young brand while still offering room for growth in many territories. On average, franchisees sell about 29,972 pops per year, reflecting steady demand for grab-and-go frozen treats in the right markets.

Because Frios is a frozen, mobile concept, performance is closely tied to weather, event calendars, and local seasonality. Owners can lean into warm-weather peaks with festivals, school events, and neighborhood routes, then plan ahead for slower periods with prepaid events, catering, and strategic scheduling. Day to day, success is driven more by smart route planning, event booking, and community visibility than by complex restaurant operations.

Frios is best suited to owners who are hands-on, organized operators with comfort managing a mobile unit and engaging with the community. Restaurant experience is helpful but not required. What matters most is a willingness to be active in the market, build relationships, and thoughtfully choose events and locations. As with any franchise, prospective owners should carefully review the FDD and territory structure to understand how Frios can perform in their specific market and how the model fits their goals and lifestyle.

Frios demonstrates an impressive national presence across multiple states, with locations strategically distributed throughout the country. The franchise shows particular strength in the Northeast, with strong market penetration in Massachusetts and Delaware. This extensive geographical footprint includes significant presence in several key markets, including notable concentrations in Colorado and Alabama, while Texas and Rhode Island maintain strong regional hubs.

The franchise has established notable clusters in several mid-sized markets, with successful operations across New Mexico, Illinois, Indiana, and Arkansas, demonstrating effective market penetration across diverse demographic regions. The franchise maintains a highly positive customer rating across thousands of reviews, reflecting strong operational execution and customer satisfaction throughout their extensive network.

The food truck model offers unique advantages in both established and emerging markets, allowing for mobility and reduced overhead compared to traditional brick-and-mortar locations. The broad national presence, spanning from the Northeast to the Southwest, suggests a highly adaptable business model. Prime expansion opportunities exist in states adjacent to current successful markets, particularly where seasonal events and high pedestrian traffic areas can be leveraged. Future growth strategies should continue to focus on areas with strong community engagement while considering regional climate patterns that affect frozen treat consumption.