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Super 8

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1974
  • Franchising Since 1976
  • 1419 US Franchises
  • $4,649,884 - $6,137,534 Investment Range
  • N/A Average Gross Revenue
  • 5.5% Royalty Fee
  • $25,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Super 8, a distinguished member of the Wyndham Hotels & Resorts family, has been a cornerstone of the American hospitality industry since 1974. As one of the most recognizable economy hotel chains in North America, Super 8 has built its reputation on providing reliable, comfortable accommodations for both business and leisure travelers.

What sets Super 8 apart is its consistent delivery of essential amenities and clean, comfortable rooms at competitive rates. Each location typically offers complimentary SuperStart breakfast, free high-speed internet access, and well-maintained guest rooms designed to ensure a good night's rest. The brand's widespread presence across highways and major travel routes makes it an ideal choice for road travelers and budget-conscious guests seeking quality accommodations.

As part of the Wyndham portfolio, Super 8 franchisees benefit from the power of Wyndham Rewards, one of the most popular hotel loyalty programs in the industry. This program drives repeat business and customer loyalty, providing a steady stream of travelers to participating locations.

The brand maintains strict quality standards while allowing franchisees to adapt to local market conditions and customer needs. With comprehensive training programs, proven operational systems, and ongoing support from Wyndham's extensive network, Super 8 franchisees are positioned for success in the competitive hospitality market. The brand's commitment to continuous improvement and guest satisfaction has helped it maintain its position as a leader in the economy lodging segment for nearly five decades.

DID YOU KNOW?

How much does it cost to start a franchise with Super 8?

$4,649,884
$6,137,534
Did you know that opening your own Super 8 hotel franchise - one of America's most recognized budget-friendly lodging brands - requires a total investment between $4,649,884 and $6,137,534, which covers everything from the $25,000 franchise fee to property acquisition, construction, furnishing, and working capital needed to welcome your first guests?
Financial Summary
Franchise Fee
$25,000
Investment Range
$4,649,884 - $6,137,534
Investment Midpoint
$5,393,709
Minimum Cash Required
$4,649,884
Royalty Fees
5.5%
Brand Fund
3%
Brand Bragging Rights
50-year proven hospitality track record
1,419 locations nationwide system strength
Lower investment than sector average
Wyndham portfolio brand recognition power
Economy segment recession-resistant positioning
Established operational systems and support
Financial Analysis
Super 8's investment range of $4.6M to $6.1M positions it as a lower-cost entry point within the hotels and resorts sub-sector, requiring approximately 45% less capital than the sub-sector average of $8.4M-$9.3M. This investment typically covers land acquisition, construction, furnishing, and initial working capital for a limited-service hotel property. Prospective franchisees should anticipate substantial liquid capital requirements and consider SBA financing, conventional hotel loans, or investor partnerships given the capital-intensive nature of hotel development.

The lodging industry benefits from diverse revenue streams including business travel, leisure tourism, and extended stays, though it remains sensitive to economic cycles and seasonal fluctuations. Super 8's economy positioning targets price-conscious travelers, a segment showing resilience during economic uncertainty. The brand's 50-year operational history since 1974 and substantial 1,419-unit system demonstrate proven market acceptance and franchisor stability within Wyndham's portfolio.

The franchise system's maturity provides established operational protocols, brand recognition, and purchasing power advantages. However, the economy hotel segment faces intense competition and margin pressure from online booking platforms and alternative accommodations.

Ideal investors possess substantial net worth, hotel or hospitality experience, and access to prime real estate locations with strong traffic patterns. Multi-unit development opportunities exist for qualified operators seeking portfolio growth. Territory rights and market protection vary by location density and development agreements. Prospective franchisees should thoroughly review the FDD and conduct comprehensive market analysis before investment commitment.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Super 8. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Super 8 maintains a widespread network across multiple states, demonstrating a strong national presence in the budget hospitality sector, with notable concentration in the Midwest and Eastern regions. The brand shows particularly strong presence in Michigan, with significant market penetration in Illinois, Virginia, Missouri, and New York, indicating successful establishment in both urban and interstate corridor locations. The brand's strong customer satisfaction ratings suggest consistent service quality across regions.

The franchise shows particular strength in markets along major transportation routes and near business centers, capitalizing on both business and leisure travelers. Strategic clustering in key Midwest and Eastern states suggests successful market saturation strategies, while maintaining profitability through careful location selection. The brand's presence across diverse markets - from rural locations to suburban areas - demonstrates adaptability to various demographic profiles.

Ideal locations typically feature proximity to highways, airports, or business districts, with successful units often positioned in areas with steady tourist flow or business travel. Growth opportunities exist in several unexplored states, particularly in the Southwest and Pacific regions. Prospective franchisees should focus on locations with strong transportation infrastructure, stable business activity, and limited direct competition in the economy hotel segment.
Total US Locations1419
Open Franchises1419
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Super 8. Learn about the experience and expertise of the executive team guiding Super 8's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Super 8. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Super 8's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Super 8's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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