brand Logo

Courtyard by Marriott

Information based on 2024 FDD
Save
carousel-image-0
Franzy Fit Score

Take our Fit Score survey to see if Courtyard by Marriott is a good match for you.

Franzy fit lock icon Logo
Not sure where to start? Talk to an expert
Brand Highlights
  • Founded in 1983
  • Franchising Since 1990
  • 901 US Franchises
  • $14,444,110 - $32,134,710 Investment Range
  • N/A Average Gross Revenue
  • 6% Royalty Fee
  • $90,000 Franchise Fee
Pre-qualification Amount

Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Courtyard by Marriott franchise.

Get pre-qualified for financing
Franzy Fit Score

Take our Fit Score survey to see if Courtyard by Marriott is a good match for you.

Franzy fit lock icon Logo
Not sure where to start? Talk to an expert
Brand Description

Courtyard by Marriott, established in 1983, stands as one of the most respected and recognized names in the hospitality industry. As a select-service hotel brand under the prestigious Marriott International portfolio, Courtyard has revolutionized the hospitality sector by creating a perfect balance between comfort, convenience, and professional service.

The brand specifically caters to both business and leisure travelers who appreciate modern amenities, functional spaces, and consistent quality. Each Courtyard property features contemporary room designs, flexible public spaces, and innovative dining options through their signature Bistro concept, offering healthy breakfast choices and evening dinner service with cocktails.

What sets Courtyard apart is its commitment to providing a sophisticated yet comfortable environment where guests can work, relax, and thrive. The properties typically feature well-equipped fitness centers, indoor swimming pools, and versatile meeting spaces that cater to both corporate events and social gatherings.

Location strategy is another key strength, with properties strategically positioned in prime business districts, near airports, and popular tourist destinations. This strategic positioning, combined with Marriott's powerful global reservation system and loyalty program, ensures strong year-round occupancy rates.

For franchise owners, Courtyard by Marriott offers the advantage of operating under one of the world's most trusted hospitality brands, with comprehensive support systems including staff training, marketing assistance, and operational guidance. The brand's proven business model and strong market presence make it an attractive option for experienced hoteliers looking to expand their portfolio with a premium select-service property.

Financial Summary
Franchise Fee
$90,000
Investment Range
$14,444,110 - $32,134,710
Investment Midpoint
$23,289,410
Minimum Cash Required
$14,444,110
Royalty Fees
6%
Brand Fund
3.35%
Brand Bragging Rights
Marriott's trusted business travel brand
1,066 units demonstrate proven scalability
40+ years operational excellence history
Marriott Bonvoy loyalty program integration
Premium positioning attracts corporate travelers
Comprehensive franchisor support infrastructure
Financial Analysis
Courtyard by Marriott represents a premium-tier hotel franchise investment with a minimum investment of $14.4 million, positioning it significantly above the sub-sector average of $8.4-$9.3 million. This substantial capital requirement reflects the brand's upscale positioning within Marriott's portfolio and the comprehensive infrastructure needed for full-service hotel operations.

The lodging industry benefits from strong post-pandemic recovery trends and increasing business travel demand, though hotel investments require sophisticated operational expertise and substantial working capital reserves. The premium investment level typically includes land acquisition, construction, furniture/fixtures/equipment, pre-opening expenses, and initial working capital.

With 1,066 units and 40+ years of operation since 1983, Courtyard demonstrates exceptional system maturity and proven scalability. This extensive footprint indicates strong franchisor infrastructure, established operational systems, and significant brand recognition within the business travel segment.

The investment suits experienced hospitality operators or well-capitalized investor groups with substantial liquid assets and hotel management expertise. Multi-unit development opportunities exist for qualified operators, though each location requires individual market analysis and demographic validation.

Key considerations include complex operational requirements, staffing challenges, and sensitivity to economic cycles affecting business travel. Territory rights and market protection vary by location, requiring careful FDD review. The brand's integration within Marriott Bonvoy's loyalty ecosystem provides competitive advantages but demands adherence to stringent brand standards. Prospective investors should conduct thorough due diligence and consult the FDD for complete investment details.
Expected Investment Range
Understand What It Takes to Get Started!

Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Bar chart display investment range

Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!

Average Gross Sales
See the Revenue Potential!

Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.

Bar chart display gross sales

Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!

Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Courtyard by Marriott. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
FranFund Logo

FranFund

Financing Partner

Learn More
CRF USA Logo

CRF USA

Financing Partner

Learn More
First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

Learn More
Golden Capital Solutions Logo

Golden Capital Solutions

Financing Partner

Learn More
Location Analysis
Courtyard by Marriott demonstrates strong market presence across numerous states, showing particular concentration in the Northeast and Mid-Atlantic regions. The franchise maintains notable presence in key states like New York, New Jersey, Virginia, North Carolina, and Maryland, establishing robust market coverage along major business corridors and metropolitan areas. The brand's strong customer satisfaction ratings across multiple reviews indicates consistent service quality and solid market positioning within the mid-scale business travel segment.

The franchise's geographic distribution aligns strategically with business centers and travel hubs, particularly along the Eastern Seaboard. This positioning suggests successful targeting of business travelers and urban professionals. Growth opportunities exist in remaining states without presence, particularly in emerging business markets and secondary cities with strong corporate presence.

Ideal locations typically feature proximity to business districts, airports, or major transportation corridors, with demographics showing strong business travel patterns and median household incomes above $75,000. Market analysis suggests potential for expansion in growing Sun Belt markets and emerging tech hubs, where business travel continues to increase. Success factors include locations with stable corporate presence, convention centers, and universities, combined with limited direct competition in the select-service segment.
Total US Locations1066
Open Franchises901
Corporate Locations165
Average Sq. FootN/A
Territory Map

Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.

Man looking at a map

Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!

Franchise Net Unit Growth
Track Growth to Gauge Success!

See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.

Line graph showing franchise net unit growth

Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.

Additional Information

Executive Team

Get to know the leadership behind Courtyard by Marriott. Learn about the experience and expertise of the executive team guiding Courtyard by Marriott's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Courtyard by Marriott. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Courtyard by Marriott's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Courtyard by Marriott's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Franchises for you
Personalize Results
Franchisor Image

Cobblestone Inn & Suites

Lodging & Hospitality

Gross Revenue$163,705
Min Investment$5,369,999
Founded2007
Franchise Units119+
Franchisor Image

Best Western

Lodging & Hospitality

Gross RevenueN/A
Min Investment$566,165
Founded1946
Franchise Units1801+
Franchisor Image

Holiday Inn

Lodging & Hospitality

Gross RevenueN/A
Min Investment$16,421,800
Founded1952
Franchise Units2846+
Franchisor Image

Super 8

Lodging & Hospitality

Gross RevenueN/A
Min Investment$4,649,884
Founded1974
Franchise Units1419+
Franchisor Image

Days Inn

Lodging & Hospitality

Gross RevenueN/A
Min Investment$6,217,408
Founded1970
Franchise Units1257+
Franchisor Image

Hampton Inn

Lodging & Hospitality

Gross RevenueN/A
Min Investment$15,212,514
Founded1984
Franchise Units1346+
Franchisor Image

Comfort Inn

Lodging & Hospitality

Gross RevenueN/A
Min Investment$8,837,751
Founded1963
Franchise Units1664+
Franchisor Image

Quality Inn

Lodging & Hospitality

Gross RevenueN/A
Min Investment$305,245
Founded1939
Franchise Units1617+
Franchisor Image

Motel 6

Lodging & Hospitality

Gross RevenueN/A
Min Investment$195,259
Founded1962
Franchise Units1208+