Snooze mattress co.

Franzy VerifiedInformation based on 2025 FDD

Retail · Furniture & Mattresses

Investment min

$187K

Total: $187K–$526K

Avg gross revenue

$1.5M

Unit-level, 2025

Franchise fee

$50K

Per current disclosure

Royalty

of gross revenue

Locations

Franchising since 2021

Description

What is Snooze mattress co.?

Snooze Mattress Co. is revolutionizing the mattress shopping experience through innovative technology and exceptional customer service. Founded in 2019, this rapidly growing retail franchise has earned a stellar reputation for its unique, customer-centric approach to helping people find their perfect sleep solution.

At the heart of Snooze's differentiation is their proprietary Dream Mapping technology, developed in collaboration with Mayo Clinic. This pressure-mapping system analyzes customers' sleep positions and pressure points to scientifically recommend the ideal mattress for their specific needs. This takes the guesswork out of mattress shopping and ensures customers find their perfect match.

The franchise carries an extensive selection of premium brands including Sealy, Simmons Beauty Rest, Tempurpedic, Serta, and Stearns & Foster, alongside their own exclusive Snooze brand mattresses. Their comprehensive offering extends beyond mattresses to include pillows, adjustable bases, and sleep accessories, creating a one-stop shop for all sleep-related needs.

What truly sets Snooze apart is their commitment to customer satisfaction. Their white-glove delivery service includes professional setup and old mattress removal. The company offers flexible financing options to accommodate various budgets, and their sales approach is notably consultative rather than pushy. Each location is locally owned and operated, allowing franchisees to build strong connections within their communities while being backed by a proven business model.

For entrepreneurs looking to enter the $15 billion mattress industry, Snooze Mattress Co. offers a unique opportunity to own a technology-forward retail business with a focus on improving people's lives through better sleep.

Consultative sleep fitting
Guided mattress selection
Bedroom furnishing specialist
In-store sleep expertise

Location Analysis

Where Snooze mattress co. wins

Snooze mattress co.'s geographic footprint is concentrated in the Rocky Mountain region and Colorado Front Range, with the top state being Colorado and the top market identified as Colorado Springs. The clustering pattern shows dense placement along the Front Range corridor, with multiple stores serving the founding Colorado Springs metro and outward expansion moving market-by-market into additional U.S. markets rather than saturating entire regions at once. This small-footprint specialty retail model places several stores within a single metro rather than relying on a single flagship location. The brand's location requirements call for small retail showrooms with strong visibility and signage in shopping centers or retail corridors, convenient parking, vehicle access for delivery logistics, and proximity to warehousing or fulfillment support. Ideal trade areas are suburban and mid-size metros with enough surrounding households to support repeat mattress-replacement demand, targeting middle to upper-middle income populations able to afford premium sleep systems and adjustable bases. The customer base comprises homeowners, established households, middle-aged and older adults seeking sleep-quality solutions, and shoppers preferring consultative in-store fitting over big-box or online-only channels. No review ratings or volume are provided, so local reputation and customer sentiment remain unverified. Prospective franchisees should conduct territory-level due diligence, validate household density and income profiles in their target trade area, confirm availability of delivery infrastructure, and assess competitive saturation from both specialty sleep retailers and online mattress brands.

Total Locations

Franchise units

Corporate locations

Avg. sq. footage

2500-3000

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Availability

CanadaInternational

Financial Analysis

The numbers behind Snooze mattress co.

Avg gross revenue$1,500,000

Investment range$186,900 – $526,000

Investment midpoint$356,450

Brand fund2%

Royalty5%

Franchise fee$49,900

Min. net worth$250,000

Min. liquid capital$75,000

Snooze mattress co. presents a relatively young franchise opportunity, founded in 2019 and now operating 40 units. The investment range of $186,900 to $526,000 with a flat $49,900 franchise fee positions this as a mid-tier specialty retail concept, lighter than traditional furniture stores but more substantial than many service franchises. The small-footprint showroom model reduces real-estate costs compared to big-box furniture retailers, though the investment still reflects build-out, inventory, delivery logistics, and display systems required for premium sleep products. No gross revenue data is provided, so unit-level performance, profitability, and payback periods remain unknown. The spread between minimum and maximum investment—nearly threefold—suggests variability in market entry costs, likely tied to location size, local real-estate pricing, and the extent of warehousing or delivery infrastructure. The brand's growth from startup to 40 units in roughly five years indicates franchise uptake, yet the franchise system is still young and lacks the operational track record of decades-old concepts. Investors face maturity risk: newer systems may still be refining support protocols, supplier relationships, and marketing playbooks. The clustering pattern along Colorado's Front Range reflects a market-by-market rollout rather than broad geographic diversification, concentrating early operational learning but also limiting proof of replicability across diverse regions. Candidates should request Item 19 financials, validate territory economics, and assess the delivery and inventory overhead inherent in mattress retail.

Did you know? Snooze mattress co., a furniture and mattresses retail franchise founded in 2019, requires an initial investment between $186,900 and $526,000, with a franchise fee of $49,900. The concept operates 40 units and employs a small-footprint showroom model focused on premium sleep products and consultative customer service.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Snooze mattress co. works

Ownership

Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

Revenue

Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model

Customer

B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$187K–$526K

Most common

$186,900

Minimum

$356,450

Midpoint

$526,000

Maximum

The investment range midpoint (from range reported on Item 7) is $356,450 and financing can reduce cash-at-close by 80–90%.

Growth over time

Franchise footprint

-100% YoY

0 units open as of 2025 FDD-28 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Snooze mattress co.'s 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment

FDD Item 7 · PDF

Financial performance representations

FDD Item 19 · PDF

Members-only items

Executive team

FDD Item 2 · PDF

Litigation

FDD Item 3 · PDF

Bankruptcy

FDD Item 4 · PDF

Franchisor assistance

FDD Item 11 · PDF

Members only

Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Snooze mattress co. franchise typically ranges between $186,900.00 and $526,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Snooze mattress co.

$1.5M avg revenue · 40+ US franchises

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