Snooze mattress co.

Snooze mattress co.

Franzy VerifiedInformation based on 2025 FDD

Retail · Furniture & Mattresses

Investment min
$186.9K
Total: $186.9K–$526K
Avg gross revenue
$1.5M
Unit-level, 2025
Franchise fee
$49.9K
Per current disclosure
Royalty
5%
of gross revenue
Locations
40
Franchising since 2021

Description

What is Snooze mattress co.?

Mattress and sleep product retailer using proprietary pressure-mapping technology to match customers scientifically

Snooze Mattress Co. is revolutionizing the mattress shopping experience through innovative technology and exceptional customer service. Founded in 2019, this rapidly growing retail franchise has earned a stellar reputation for its unique, customer-centric approach to helping people find their perfect sleep solution.

At the heart of Snooze's differentiation is their proprietary Dream Mapping technology, developed in collaboration with Mayo Clinic. This pressure-mapping system analyzes customers' sleep positions and pressure points to scientifically recommend the ideal mattress for their specific needs. This takes the guesswork out of mattress shopping and ensures customers find their perfect match.

The franchise carries an extensive selection of premium brands including Sealy, Simmons Beauty Rest, Tempurpedic, Serta, and Stearns & Foster, alongside their own exclusive Snooze brand mattresses. Their comprehensive offering extends beyond mattresses to include pillows, adjustable bases, and sleep accessories, creating a one-stop shop for all sleep-related needs.

What truly sets Snooze apart is their commitment to customer satisfaction. Their white-glove delivery service includes professional setup and old mattress removal. The company offers flexible financing options to accommodate various budgets, and their sales approach is notably consultative rather than pushy. Each location is locally owned and operated, allowing franchisees to build strong connections within their communities while being backed by a proven business model.

For entrepreneurs looking to enter the $15 billion mattress industry, Snooze Mattress Co. offers a unique opportunity to own a technology-forward retail business with a focus on improving people's lives through better sleep.
  • Consultative sleep fitting
  • Guided mattress selection
  • Bedroom furnishing specialist
  • In-store sleep expertise

Location Analysis

Where Snooze mattress co. wins

Specialty mattress showroom retail may cluster along suburban retail corridors and in strip or power centers near complementary home-furnishing tenants, though this pattern is not verified for Snooze mattress co. specifically. The concept targets homeowners and households furnishing or replacing bedroom furniture, adults making considered durable-goods purchases, households in home-buying or relocation life stages, and shoppers preferring in-person mattress try-before-buy experiences. Location requirements include showroom-format retail space allowing mattresses to be displayed and tested, visible and accessible retail siting with convenient customer parking, and delivery and logistics access for bulky goods. Prospective franchisees should validate local demand for showroom-based mattress retail and assess competitive density in their specific territory.
Total Locations
41
Franchise units
40
Corporate locations
1
Avg. sq. footage
2500-3000

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Availability
CanadaInternational

Financial Analysis

The numbers behind Snooze mattress co.

Avg gross revenue$1,500,000
Investment range$186,900 – $526,000
Investment midpoint$356,450
Brand fund2%
Royalty5%
Franchise fee$49,900
Min. net worth$250,000
Min. liquid capital$75,000
Snooze mattress co. was founded in 2019 and operates 40 units. The initial investment ranges from $186,900 to $526,000, with a franchise fee of $49,900. The investment spread of approximately $339,000 suggests variability in showroom size, build-out requirements, or market conditions. The furniture and mattress retail category typically involves inventory carrying costs, showroom lease obligations, and delivery logistics. As a specialty mattress retailer, the business model centers on considered, higher-ticket purchases with lower transaction frequency compared to other retail categories. Capital requirements reflect the need for showroom space that allows in-person product trial and visual merchandising of bulky inventory.
Did you know? Snooze mattress co. operates in the furniture and mattress retail sector. The initial investment ranges from $186,900 to $526,000. The franchise fee is $49,900. Founded in 2019, the brand has grown to 40 units offering showroom-based mattress retail for customers who prefer to try products in person.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Snooze mattress co. works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$186.9K–$526K
Most common
$186,900
Minimum
$356,450
Midpoint
$526,000
Maximum

The investment range midpoint (from range reported on Item 7) is $356,450 and financing can reduce cash-at-close by 80–90%.

Over time

Franchise footprint

-100% YoY
0 units open as of 2025 FDD-28 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Snooze mattress co.'s 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Snooze mattress co. franchise typically ranges between $186,900.00 and $526,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Snooze mattress co.
Snooze mattress co.
$1.5M avg revenue · 40+ US franchises