- Founded in 1968
- Franchising Since 2003
- 16 US Franchises
- $755,250 - $1,365,250 Investment Range
- $1,752,996 Average Gross Revenue
- 5% Royalty Fee
- $30,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Roy Rogers franchise.
Get pre-qualified for financingRoy Rogers, an iconic American fast-food franchise established in 1968, delivers a unique dining experience that combines classic comfort food with customizable options. Named after the legendary American cowboy, the restaurant has built its reputation on three core menu pillars: roast beef, fried chicken, and burgers, each crafted to deliver consistent quality and memorable flavors.
What sets Roy Rogers apart is their innovative 'Fixin's Bar,' a self-serve station where customers can personalize their meals with fresh lettuce, tomatoes, pickles, and various condiments – putting the power of customization directly in diners' hands. Their signature Double R Bar Burger, featuring a quarter-pound patty topped with Smithfield ham and American cheese, exemplifies their commitment to distinctive menu offerings.
The menu spans across breakfast, lunch, and dinner, featuring hand-breaded chicken tenders, freshly made breakfast sandwiches, and their famous roast beef selections. For families, they offer value-packed meal deals and a dedicated kids' menu. The restaurant maintains its competitive edge by balancing traditional favorites with modern dining preferences, including fresh sides like fruit and veggie platters.
Roy Rogers' business model emphasizes operational excellence and customer satisfaction, with a focus on serving fresh, quality food in a welcoming, family-friendly environment. Their established presence in the Mid-Atlantic region has cultivated a loyal customer base that appreciates their consistent quality and unique positioning in the fast-food landscape. For entrepreneurs seeking a franchise opportunity, Roy Rogers offers a proven concept with strong brand recognition and a distinctive market position.
How much does it cost to start a franchise with Roy Rogers?
- Franchise Fee
- $30,000
- Investment Range
- $755,250 - $1,365,250
- Investment Midpoint
- $1,060,250
- Minimum Cash Required
- $755,250
- Royalty Fees
- 5%
- Brand Fund
- 1.5%
The fast food industry continues benefiting from consumer demand for convenient, affordable dining options, though faces headwinds from labor costs and evolving health preferences. Roy Rogers' 56-year operational history since 1968 demonstrates brand resilience, while its current 40-unit system suggests a boutique franchise with selective growth focus rather than aggressive expansion.
The reported gross revenue of $1,752,996 significantly exceeds sub-sector averages by approximately 53%, indicating strong unit-level performance potential. External brand sources reference top-performing locations achieving higher volumes, though prospective investors should validate performance expectations through FDD review.
Ideal investors should possess substantial liquid capital and multi-unit QSR experience, as the brand explicitly targets seasoned operators rather than first-time franchisees. The brand's focus on roast beef, burgers, and chicken with breakfast, lunch, and dinner offerings provides revenue diversification opportunities.
Key considerations include the brand's limited geographic presence and regional recognition outside traditional markets. Prospective investors should thoroughly review the FDD and validate local market demand before committing capital to this established but boutique franchise concept.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Roy Rogers. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
While the Mid-Atlantic serves as the brand's core market, Roy Rogers has successfully expanded beyond this region, establishing a presence in diverse markets including the Midwest and Southeast regions, with locations in states ranging from Minnesota to Georgia. This geographic diversity showcases the brand's adaptability across different regional markets. The franchise's strategic positioning typically favors high-traffic corridors and locations with strong demographic indicators, as exemplified by their successful operation in Gainesville, Virginia.
Market opportunities exist for continued expansion, particularly in states where the brand has already established a foothold. The strong performance in core markets provides a replicable model for growth, suggesting optimal performance in areas combining commuter traffic, residential density, and proximity to major commercial centers. However, potential franchisees should consider varying regional market conditions and operational requirements across different territories.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Roy Rogers. Learn about the experience and expertise of the executive team guiding Roy Rogers's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Roy Rogers. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Roy Rogers's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Roy Rogers's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1968
- Franchising Since 2003
- 16 US Franchises
- $755,250 - $1,365,250 Investment Range
- $1,752,996 Average Gross Revenue
- 5% Royalty Fee
- $30,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Roy Rogers franchise.
Get pre-qualified for financing
