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Robeks

Information based on 2023 FDD
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Brand Highlights
  • Founded in 1996
  • Franchising Since 2001
  • 90 US Franchises
  • $320,400 - $484,400 Investment Range
  • $725,925 Average Gross Revenue
  • 6% - 7% Royalty Fee
  • $30,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Robeks, established in 1996, stands as a pioneer in the health-focused fast-casual dining sector, specializing in premium smoothies, fresh-pressed juices, and nutritious food options. With a commitment to using fresh, high-quality ingredients, Robeks has built a loyal following by offering a diverse menu that caters to health-conscious consumers and active lifestyles.

The brand distinguishes itself through its extensive selection of made-to-order smoothies, featuring both classic fruit combinations and innovative superfood blends. Their menu includes protein-packed options, wellness shots, and customizable açaí bowls that have garnered particular praise from customers. Unique offerings like their fresh vegetable juices, wheat grass shots, and healthy breakfast options, including avocado toast, set them apart in the competitive smoothie market.

What truly makes Robeks special is their dedication to customer service and consistency. Their locations are known for maintaining high cleanliness standards and employing friendly, knowledgeable staff who can guide customers through their extensive menu and nutritional options. The brand offers convenient features like mobile ordering, rewards programs, and even drive-thru service at select locations.

As health and wellness continue to be primary consumer concerns, Robeks remains at the forefront of the fresh juice and smoothie industry. Their commitment to providing nutritious, great-tasting options in a welcoming environment has helped them build a strong reputation in communities across the country. For entrepreneurs passionate about health and wellness, Robeks offers the opportunity to own a business that makes a positive impact on community health while operating in the growing healthy food and beverage sector.

DID YOU KNOW?

How much does it cost to start a franchise with Robeks?

$320,400
$484,400
Did you know that launching your own Robeks smoothie and juice bar franchise requires a total investment between $320,400 and $484,400, which covers everything from the $30,000 franchise fee to equipment, build-out costs, and working capital needed to bring fresh, healthy beverages to your community?
Financial Summary
Franchise Fee
$30,000
Investment Range
$320,400 - $484,400
Investment Midpoint
$402,400
Minimum Cash Required
$320,400
Royalty Fees
6% - 7%
Brand Fund
2.5%
Brand Bragging Rights
29 years proven franchise experience
Health-focused menu drives consumer demand
Below average investment requirements
Streamlined fast-casual operational model
Strong gross revenue performance
Established brand recognition nationwide
Financial Analysis
Robeks presents a mid-tier investment opportunity with total capital requirements ranging from $320,400 to $484,400, positioning it favorably below the fast-casual sub-sector averages of $406,514-$894,151. This accessible investment threshold makes it attractive for emerging entrepreneurs seeking entry into the growing health-conscious food segment.

The juice shop category benefits from strong consumer trends toward wellness and functional nutrition, with smoothies and fresh juices experiencing sustained demand growth. The fast-casual format allows for streamlined operations with lower labor complexity compared to full-service restaurants, though success depends heavily on high-traffic locations and consistent execution.

With 29 years of operational history since 1996, Robeks demonstrates system longevity, though its current 91-unit footprint suggests a more selective growth approach compared to larger franchise systems. The reported gross revenue of $725,925 exceeds sub-sector averages, indicating potential operational efficiency within the established locations.

Ideal candidates should possess $150,000-$200,000 liquid capital and demonstrate strong local market knowledge, as location selection proves critical in the juice bar segment. The business model requires hands-on management initially, with potential for semi-absentee ownership as operations mature. Multi-unit development opportunities exist for qualified investors in suitable demographic markets.

Prospective franchisees should carefully evaluate local competition, demographic alignment with health-conscious consumers, and seasonal demand variations. Territory protection and site selection support become crucial factors given the location-dependent nature of the business model.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Robeks. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Location Analysis
Robeks demonstrates a concentrated East Coast presence with strategic West Coast positioning, operating across multiple states. The franchise shows particular strength in the Mid-Atlantic region, with strong presence in Maryland and Virginia, complemented by notable market penetration in California. This geographic distribution suggests successful market penetration in high-income, health-conscious urban and suburban areas.

The brand's consistently positive customer ratings across thousands of reviews indicates strong operational consistency and customer satisfaction, particularly notable in competitive markets like Washington DC and Connecticut. This performance metric suggests successful adaptation to regional preferences while maintaining quality standards.

Robeks' location strategy appears focused on affluent communities with health-conscious demographics and high foot traffic areas. The significant concentration in the Mid-Atlantic corridor indicates operational efficiencies and strong brand recognition in this region, while the established West Coast presence demonstrates viability in the competitive smoothie market.

Significant expansion opportunities exist in the Northeast and Southeast, where health-focused fast-casual concepts continue to grow. Ideal locations should target areas with median household incomes above $75,000, proximity to fitness centers, and dense daytime populations. New franchisees should prioritize locations with strong morning and lunch traffic patterns, particularly in urban professional districts or near health-focused retail clusters.
Total US Locations91
Open Franchises90
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Robeks. Learn about the experience and expertise of the executive team guiding Robeks's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Robeks. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Robeks's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Robeks's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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