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PJ's Coffee of New Orleans

Information based on 2025 FDD
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Brand Highlights
  • Founded in 1978
  • Franchising Since 1989
  • 192 US Franchises
  • $498,000 - $1,698,000 Investment Range
  • N/A Average Gross Revenue
  • 5% Royalty Fee
  • $40,000 Franchise Fee
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Brand Description

PJ’s Coffee is a New Orleans–born brand with over 45 years of heritage and one of the most loyal customer bases in the coffee space. We were founded in 1978, and unlike a lot of newer coffee concepts, we’ve already proven we can scale while staying true to who we are. What really sets PJ’s apart is that we’re a community-first brand. Every café is locally owned and operated, and our franchisees become true neighborhood staples. We’re known for approachable, high-quality coffee - especially our signature cold brew and iced coffee - which drives strong repeat business in all seasons, not just the morning rush. From a franchise perspective, we offer flexible formats - traditional cafés, drive-thru–focused models, and non-traditional locations - so franchisees can choose what best fits their market and investment goals. Our drive-thru performance, in particular, has been a huge growth driver. We’re also very hands-on with support. Franchisees get real estate and site selection guidance, training, marketing support, and ongoing operations help. This isn’t a ‘sign-and-disappear’ model - we’re deeply invested in helping owners succeed long term. The ideal PJ’s franchisee is someone who values culture, consistency, and community impact just as much as returns. If you’re looking for a brand with strong unit economics, a differentiated Southern identity, and room to grow with a proven system, PJ’s is a really compelling opportunity.”

DID YOU KNOW?

How much does it cost to start a franchise with PJ's Coffee of New Orleans?

$498,000
$1,698,000
Bringing the authentic taste of New Orleans coffee culture to your community through a PJ's Coffee of New Orleans franchise requires a total investment between $459,000 and $1,152,000, which covers everything from your franchise fee (ranging from $10,000 to $35,000) to equipment, buildout, and working capital needed to serve up those signature beignets and hand-crafted beverages that have made PJ's a beloved Louisiana tradition since 1978.
Financial Summary
Franchise Fee
$40,000
Investment Range
$498,000 - $1,698,000
Investment Midpoint
$1,098,000
Minimum Cash Required
$175,000
Royalty Fees
5%
Brand Fund
2%
Brand Bragging Rights
45+ years proven operational history
Proprietary cold-drip brewing process
Authentic New Orleans coffee heritage
Multi-revenue streams: café plus retail
169 locations across multiple states
Premium positioning in growing market
Financial Analysis
PJ's Coffee requires a substantial investment of $459,000-$1,152,000, positioning it in the premium tier of coffee franchises. This investment significantly exceeds the coffee & tea sub-sector averages of $296,954-$610,306, reflecting the brand's established market position and comprehensive operational infrastructure. The higher capital requirements typically include specialized cold-drip brewing equipment, premium store buildouts reflecting New Orleans heritage, and extensive inventory systems for retail coffee sales.

The coffee shop sector benefits from consistent consumer demand and growing specialty coffee appreciation. PJ's 45-year operational history since 1978 demonstrates proven system resilience through multiple economic cycles. With 169 units across multiple states, the franchise shows measured growth while maintaining quality control and brand standards.

The reported gross revenue of $990,180 substantially exceeds sub-sector averages of $307,288, though investors should verify this data through FDD Item 19 disclosures. The brand's unique cold-drip process and New Orleans positioning create differentiation in a competitive market.

Ideal investors should possess liquid capital exceeding $400,000 and restaurant/retail experience. The business model requires hands-on management or experienced operators due to specialized brewing processes and food service components. Multi-unit development opportunities exist in underserved markets, though territory availability varies by region. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence before investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like PJ's Coffee of New Orleans. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
PJ's Coffee of New Orleans, established in 1978, maintains a significant market presence with locations across the Southeast United States. The franchise has established a strong regional footprint, with a notable concentration in Louisiana and growing presence in neighboring states like Texas, Alabama, and Mississippi, demonstrating the brand's strong Gulf Coast presence.

Customer satisfaction metrics are compelling, with consistently positive ratings across their network of locations. The sample location in New Orleans' Royal Sonesta Hotel maintains excellent customer reviews, exemplifying their success in premium, high-visibility locations, particularly in tourist-heavy areas.

With over four decades of operational experience, PJ's Coffee has established a strong foundation in the competitive coffee and tea sector. Their New Orleans heritage provides a distinctive market positioning against national chains, particularly resonating with Southern consumers who value authentic regional brands.

For prospective franchisees, optimal locations should target areas with strong morning commuter patterns, proximity to business districts, and tourism centers. The brand shows particular potential for expansion in Texas's metropolitan markets, where their current limited presence suggests significant room for growth in a state with strong coffee culture and consumer spending power.
Total US Locations169
Open Franchises192
Corporate Locations13
Average Sq. Foot1400-1600
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind PJ's Coffee of New Orleans. Learn about the experience and expertise of the executive team guiding PJ's Coffee of New Orleans's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving PJ's Coffee of New Orleans. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review PJ's Coffee of New Orleans's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about PJ's Coffee of New Orleans's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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