- Founded in 1983
- Franchising Since 1984
- 97 US Franchises
- $1,233,300 - $2,795,000 Investment Range
- $3,691,722 Average Gross Revenue
- 5% Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Hooters franchise.
Get pre-qualified for financingHooters, established in 1983, has become an iconic American casual dining brand known for its distinctive sports bar atmosphere and world-famous chicken wings. The restaurant chain has successfully carved out its niche by combining casual dining with sports entertainment, creating a lively and energetic environment that appeals to sports fans, families, and casual diners alike.
The franchise is particularly renowned for its award-winning chicken wings, available in a variety of signature sauces and dry rubs that cater to every palate - from mild to blazingly hot. Beyond their famous wings, Hooters offers a diverse menu featuring burgers, sandwiches, seafood, and salads, all served in generous portions that have earned praise from customers nationwide.
What sets Hooters apart is its commitment to creating a fun, casual atmosphere where customers can watch their favorite sports games on numerous high-definition TVs while enjoying quality American comfort food. The restaurant's signature hospitality, provided by the famous Hooters Girls, has become a cornerstone of the brand's identity and customer experience.
Each location typically features a full-service bar, complete with an extensive selection of beers, cocktails, and spirits, making it a popular destination for everything from casual lunches to game-day celebrations. The franchise has demonstrated remarkable staying power in the competitive casual dining sector, maintaining its position as a recognizable brand across the United States.
For potential franchisees, Hooters offers a proven business model with strong brand recognition, comprehensive operational support, and established supply chains. The franchise continues to evolve with changing consumer preferences while maintaining its core identity that has made it a successful fixture in the American dining landscape for four decades.
How much does it cost to start a franchise with Hooters?
- Franchise Fee
- $50,000
- Investment Range
- $1,233,300 - $2,795,000
- Investment Midpoint
- $2,014,150
- Minimum Cash Required
- $1,233,300
- Royalty Fees
- 5%
- Brand Fund
- 2%
The franchise operates in the robust casual dining sector, benefiting from growing consumer demand for wing-focused concepts and sports entertainment dining experiences. The brand capitalizes on social dining trends and entertainment-driven foot traffic, though faces evolving market dynamics in the post-pandemic landscape.
With 292 units and 41 years of operation since 1983, Hooters demonstrates system maturity and brand recognition with over 360 locations across 36 states and 17 countries worldwide. This extensive footprint indicates proven operational systems and established franchisor experience in diverse markets.
The reported gross revenue of $3.69M substantially exceeds the sub-sector average of $1.29M by 186%, indicating strong unit-level performance potential. This significant revenue outperformance suggests effective brand positioning and operational execution within the competitive casual dining landscape.
Ideal candidates require substantial liquid capital and restaurant management experience, given the operational complexity of full-service dining, alcohol sales, and entertainment programming. The brand offers multi-unit development opportunities for qualified investors in markets with strong sports entertainment demographics.
Understand What It Takes to Get Started!
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hooters. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The brand shows particular strength in coastal and metropolitan markets, leveraging locations that combine business districts with entertainment zones. Successful units typically operate in areas with high foot traffic, proximity to entertainment venues, and strong demographic alignment with their target market (primarily males aged 25-54). While the Southeast remains the core market, significant expansion opportunities exist in the Northeast and Western states, where the brand maintains limited presence.
Ideal locations feature high visibility from major thoroughfares, ample parking (minimum 80 spaces), and 4,000-6,000 square feet of space in areas with strong dinner and late-night demographics. Prime sites include locations near sports venues, tourist attractions, and business districts with strong lunch traffic. Markets with universities and consistent tourism flow have historically performed well, suggesting similar demographics for future expansion.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Hooters. Learn about the experience and expertise of the executive team guiding Hooters's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Hooters. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Hooters's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Hooters's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1983
- Franchising Since 1984
- 97 US Franchises
- $1,233,300 - $2,795,000 Investment Range
- $3,691,722 Average Gross Revenue
- 5% Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Hooters franchise.
Get pre-qualified for financing
