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Graze Craze

Information based on 2025 FDD
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Brand Highlights
  • Founded in 2018
  • Franchising Since 2021
  • 100 US Franchises
  • $167,059 - $325,608 Investment Range
  • N/A Average Gross Revenue
  • 6% of gross revenues Royalty Fee
  • $49,500 Franchise Fee
Pre-qualification Amount

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Brand Description

Graze Craze is revolutionizing the food and beverage industry with its innovative approach to charcuterie boards and grazing experiences. Founded in 2018, this rapidly expanding franchise has quickly become a leader in the artisanal food presentation space, offering beautifully crafted charcuterie boards, boxes, and grazing tables for both individual consumers and large-scale events.

What sets Graze Craze apart is their commitment to fresh, high-quality ingredients and exceptional presentation. Each location creates stunning arrangements featuring premium meats, artisanal cheeses, fresh fruits, vegetables, house-made dips, and specialty items. Their diverse menu caters to various dietary preferences, including keto, vegetarian, and gluten-free options, making them accessible to a wide customer base.

The franchise operates with multiple revenue streams, serving both retail customers and catering services. Their offerings range from personal-sized 'Lone Grazer' boxes perfect for individuals to elaborate grazing tables designed for corporate events, weddings, and large gatherings. Many locations also offer engaging charcuterie board-making classes, adding an educational component to their business model.

Graze Craze's success is built on more than just exceptional food – it's their dedication to customer service and attention to detail that has earned them countless positive reviews and loyal customers. The brand has positioned itself perfectly within the growing trend of experiential dining and social sharing, making it an attractive option for entrepreneurs looking to enter the food service industry with a unique, scalable concept.

DID YOU KNOW?

How much does it cost to start a franchise with Graze Craze?

$167,059
$325,608
Did you know that starting your own Graze Craze franchise - the popular charcuterie and artisanal food concept that's revolutionizing how people enjoy gourmet grazing boards - requires a total investment between $65,000 to $294,292, which includes the $49,500 franchise fee plus all the essential startup costs like equipment, inventory, signage, and working capital needed to bring this Instagram-worthy food experience to your community?
Financial Summary
Franchise Fee
$49,500
Investment Range
$167,059 - $325,608
Investment Midpoint
$246,334
Minimum Cash Required
$75,000
Royalty Fees
6% of gross revenues
Brand Fund
Marketing/Brand Fund Contribution: 2% of gross revenues
Brand Bragging Rights
Trending artisanal charcuterie market leader
Rapid 70-unit expansion since 2020
Dual revenue streams retail plus catering
Instagram-worthy premium food presentation
Customizable menu for diverse occasions
High-margin specialty food positioning
Financial Analysis
Graze Craze operates within the premium food service segment with an investment range of $65,000 to $294,292, positioning it as a mid-tier franchise opportunity. This investment level reflects the specialized nature of artisanal charcuterie operations, requiring quality equipment, initial inventory, and build-out costs for retail or commissary spaces.

The charcuterie market has experienced substantial growth driven by social media trends, elevated dining preferences, and increased demand for premium catering options. This positions Graze Craze within a rapidly expanding niche that benefits from both retail and B2B revenue streams through customizable catering services.

As a relatively young franchise established in 2020, the system has achieved notable expansion to 70 units, demonstrating strong initial market acceptance despite its brief operational history. However, this recent establishment means limited long-term performance data and evolving operational systems that prospective investors should carefully evaluate.

The business model requires food service experience and understanding of perishable inventory management, health regulations, and seasonal demand fluctuations. Territory rights and market protection become crucial given the specialized nature of the offering and potential market saturation concerns in premium demographics.

Ideal investors should possess sufficient liquid capital to cover the full investment range, food service background, and access to affluent customer bases that appreciate artisanal food products. The scalability potential exists through catering expansion and potential multi-unit development in larger metropolitan markets. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence given the system's early-stage development.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Graze Craze. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Graze Craze demonstrates a strategic national presence across multiple states, showing remarkable market penetration despite being a relatively young franchise. The brand's strongest footprint is in the Sun Belt region, with notable concentrations in Texas and Florida leading expansion, followed by significant presence in California, Pennsylvania, and West Virginia. This distribution suggests successful adaptation to diverse market conditions and consumer preferences.

The franchise's exceptional 4.87 average rating across numerous customer reviews indicates strong operational execution and market fit, particularly impressive given the specialized nature of charcuterie offerings. The high concentration of units in affluent, populous states suggests a target demographic seeking premium, social dining experiences.

Ideal locations for Graze Craze appear to be in upper-middle-income areas with strong foodie cultures and social gathering traditions. Success factors include proximity to business districts for corporate catering, affluent residential areas, and regions with active social entertainment scenes. The franchise shows particular promise in markets with limited premium charcuterie options and strong entertainment cultures.

Significant expansion opportunities exist in the Northeast and Midwest, where the concept's premium positioning and social dining aspect could resonate strongly with urban professionals and suburban entertainers. Prospective franchisees should focus on areas with median household incomes above $75,000 and strong catering market potential.
Total US Locations70
Open Franchises100
Corporate Locations1
Average Sq. Foot998
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Graze Craze. Learn about the experience and expertise of the executive team guiding Graze Craze's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Graze Craze. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Graze Craze's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Graze Craze's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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