Graze Craze

Graze Craze

Franzy VerifiedInformation based on 2026 FDD

Food & Beverage · Charcuterie

Investment min
$167.1K
Total: $167.1K–$325.6K
Avg gross revenue
N/A
Unit-level, 2026
Franchise fee
$39.5K–$49.5K
Veteran discount available
Royalty
6%
of gross revenue
Locations
89
Franchising since 2021

Description

What is Graze Craze?

Charcuterie boards and grazing tables for individuals and events, plus board-making classes

Graze Craze is revolutionizing the food and beverage industry with its innovative approach to charcuterie boards and grazing experiences. Founded in 2018, this rapidly expanding franchise has quickly become a leader in the artisanal food presentation space, offering beautifully crafted charcuterie boards, boxes, and grazing tables for both individual consumers and large-scale events.

What sets Graze Craze apart is their commitment to fresh, high-quality ingredients and exceptional presentation. Each location creates stunning arrangements featuring premium meats, artisanal cheeses, fresh fruits, vegetables, house-made dips, and specialty items. Their diverse menu caters to various dietary preferences, including keto, vegetarian, and gluten-free options, making them accessible to a wide customer base.

The franchise operates with multiple revenue streams, serving both retail customers and catering services. Their offerings range from personal-sized 'Lone Grazer' boxes perfect for individuals to elaborate grazing tables designed for corporate events, weddings, and large gatherings. Many locations also offer engaging charcuterie board-making classes, adding an educational component to their business model.

Graze Craze's success is built on more than just exceptional food – it's their dedication to customer service and attention to detail that has earned them countless positive reviews and loyal customers. The brand has positioned itself perfectly within the growing trend of experiential dining and social sharing, making it an attractive option for entrepreneurs looking to enter the food service industry with a unique, scalable concept.
  • Curated grazing boards
  • Event and celebration focus
  • Corporate gifting services
  • Delivered specialty platters
  • Entertaining convenience solutions

Location Analysis

Where Graze Craze wins

The brand's strongest presence is in the Southeast, particularly Florida, which also ranks as the top state. Units cluster in suburban retail strip centers within larger metro areas rather than urban cores, with presence anchored around the franchisor's Florida base and scattered single-unit growth across Sun Belt and Midwest metros. Site selection favors delivery-radius coverage over walk-in foot traffic. The brand seeks small-footprint retail or commissary-style space in strip centers or endcap locations with parking suited to pickup and courier handoff, with minimal or no seating. Target trade areas include suburban zones within mid-size to large metros and above-average household income areas, since premium charcuterie boards are discretionary occasion purchases. Prospective franchisees should validate local demand for celebration and corporate gifting occasions within a practical delivery and catering radius.
Total Locations
90
Franchise units
89
Corporate locations
1
Avg. sq. footage
800-1,200 sq ft

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Financial Analysis

The numbers behind Graze Craze

Avg gross revenueN/A
Investment range$167,059 – $325,608
Investment midpoint$246,334
Brand fund2%
Royalty6%
Franchise fee$39,500–$49,500
Min. net worth$150,000
Min. liquid capital$75,000

Veteran discount available

Graze Craze participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Graze Craze was founded in 2020 and operates 89 units. The initial investment ranges from $167,059 to $325,608, with a franchise fee between $39,500 and $49,500. The brand's model centers on small-footprint commissary-style preparation spaces designed for assembly, staging, and order throughput rather than dine-in service. Build-out requirements include health-department-compliant commercial kitchens with refrigeration capacity. The layout prioritizes pickup and courier handoff over walk-in traffic, reflecting a business structure oriented toward delivery, catering, and occasion-based orders. Capital requirements reflect the cost of commercial kitchen infrastructure, food-safe equipment, and retail space suitable for a production and fulfillment workflow.
Did you know? Graze Craze operates in the charcuterie segment of the food and beverage industry. The initial investment ranges from $167,059 to $325,608. The franchise fee is between $39,500 and $49,500. The brand was founded in 2020 and currently has 89 units in operation.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Graze Craze works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$167.1K–$325.6K
Most common
$167,059
Minimum
$246,334
Midpoint
$325,608
Maximum

The investment range midpoint (from range reported on Item 7) is $246,334 and financing can reduce cash-at-close by 80–90%.

Over time

Franchise footprint

-11% YoY
89 units open as of 2026 FDD-11 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Graze Craze's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Graze Craze franchise typically ranges between $167,059.00 and $325,608.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Graze Craze
Graze Craze
N/A avg revenue · 89+ US franchises