Assisted Living Locators
Senior Care · Senior Living Placement
Description
What is Assisted Living Locators?
Assisted living locators are free referral services that connect families with senior living communities matching their needs, paid by the communities rather than by the families they help.
What sets Assisted Living Locators apart is their personalized, high-touch approach to senior placement services. Franchisees work as compassionate consultants, taking the time to understand each family's unique needs, preferences, and budget constraints before recommending carefully vetted facilities. Their extensive network of relationships with senior living communities allows them to match seniors with the most appropriate care options in their area.
The franchise's business model is built on providing free services to families while earning placement fees from partner facilities. This creates a win-win situation where franchisees can build sustainable businesses while making a meaningful difference in their communities. The comprehensive training program ensures franchisees are well-equipped with industry knowledge, placement expertise, and business operations skills.
Founded in 2003, Assisted Living Locators has established itself as an industry leader with a proven track record of success. The franchise network has grown significantly across the United States, demonstrating the increasing demand for professional senior placement services. For entrepreneurs seeking a business opportunity that combines financial potential with social impact, Assisted Living Locators offers a chance to own a purpose-driven business in a recession-resistant industry while helping families during one of life's most challenging transitions.
- Over 20 years of proven industry experience since 2003
- 148 established franchise locations nationwide
- Helped over 100,000 families find senior care in 2023
- No-cost placement services for families seeking senior care
- Local market expertise with community-based advisors
- Lower investment barrier with startup costs under $95,000
Location Analysis
Where Assisted Living Locators wins
The current geographic distribution reveals significant expansion opportunities, particularly in the Northeast and Southeast regions where aging populations and higher income demographics align with the service model. The strong performance in California validates the business model's success in markets with high senior populations and sophisticated healthcare networks.
Ideal locations for new franchises typically succeed in affluent suburban areas with high concentrations of seniors (65+), proximity to medical facilities, and strong healthcare infrastructure. Markets with limited senior placement services but growing elderly populations present prime expansion opportunities. The franchise's success in varied markets from Michigan to Arizona demonstrates adaptability to different regional healthcare landscapes.
Prospective franchisees should target areas with median household incomes above $75,000, significant 55+ population growth, and established healthcare networks. The relatively low market saturation across existing territories suggests substantial room for growth, particularly in underserved secondary markets within currently operating states.
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Financial Analysis
The numbers behind Assisted Living Locators
Veteran discount available
Assisted Living Locators participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Assisted Living Locators total capital requirements ranging from $74,635 to $94,510, positioning it well below the senior living placement sub-sector average maximum of $114,614. This accessible investment structure makes it attractive for first-time franchisees seeking lower-barrier entry into the rapidly expanding senior care market.
The senior care industry benefits from powerful demographic tailwinds, with the 65+ population projected to nearly double by 2050, creating sustained demand for placement services.
With 148 units and over 20 years of operational history since 2003, Assisted Living Locators demonstrates system maturity and proven scalability. This established infrastructure provides franchisees with refined operational processes and comprehensive support systems essential for success in this relationship-driven business.
Ideal franchise owners should possess strong interpersonal skills, community connections, and genuine passion for senior advocacy. The model suits professionals seeking meaningful work with flexible scheduling, though success requires consistent networking and relationship maintenance.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Assisted Living Locators works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $84,723 and financing can reduce cash-at-close by 80–90%.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Assisted Living Locators has an average gross revenue of $222.8K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Assisted Living Locators's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Assisted Living Locators franchise typically ranges between $74,635.00 and $94,810.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
