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The Now Massage

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2015
  • Franchising Since 2019
  • 44 US Franchises
  • $470,034 - $783,414 Investment Range
  • $1,135,216 Average Gross Revenue
  • 6% Royalty Fee
  • $60,000 Franchise Fee
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Brand Description

The Now Massage is revolutionizing the wellness industry by making luxury massage experiences accessible and convenient for everyone. Founded in 2015, this rapidly expanding franchise has earned a stellar reputation for delivering high-quality therapeutic services in a uniquely designed, modern bohemian environment that instantly transports clients into a state of tranquility.

What sets The Now Massage apart is their thoughtfully curated atmosphere, combining minimalist design with natural elements to create a serene oasis in urban settings. Their signature aesthetic features clean lines, natural textures, and calming elements that contribute to a truly immersive relaxation experience. The brand has masterfully balanced luxury with accessibility, offering a spa-quality experience without the traditional spa price point.

Their service menu is intentionally streamlined yet comprehensive, focusing on therapeutic massage treatments that can be customized with various enhancements. The Now's professional massage therapists are highly trained and carefully selected, consistently delivering exceptional experiences that blend relaxation with therapeutic benefits. Their commitment to customer service is evident in the overwhelming positive feedback from clients who praise both the technical expertise of the therapists and the overall ambiance of the facilities.

The Now Massage has successfully created a business model that resonates with today's wellness-focused consumers who seek regular self-care opportunities. Their membership program provides added value and convenience for regular clients, while their locations in prime retail areas ensure maximum accessibility. For entrepreneurs interested in the booming health and wellness sector, The Now Massage represents a sophisticated, proven concept with strong brand recognition and a loyal customer base.

DID YOU KNOW?

How much does it cost to start a franchise with The Now Massage?

$470,034
$783,414
Starting a The Now Massage franchise, which brings convenient on-demand massage therapy directly to clients' homes and offices, requires a total investment between $470,034 and $783,414 (including the $60,000 franchise fee), with the wide range reflecting factors like your chosen market size, real estate costs, and the scale of your mobile massage operation.
Financial Summary
Franchise Fee
$60,000
Investment Range
$470,034 - $783,414
Investment Midpoint
$626,724
Minimum Cash Required
$470,034
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Swedish-inspired signature massage with comprehensive wellness menu
Flexible membership model with no long-term commitments and 30-day cancellation
Multi-location member benefits across existing boutique network
Below-average minimum investment compared to massage therapy sector
Premium spa aesthetic with nature-inspired treatments and enhancements
Established operational systems with 9 years of franchise experience since 2015
Financial Analysis
The Now Massage requires an investment of $470,034 to $783,414, positioning it as an accessible opportunity within the health and wellness sector. The investment range sits below the massage therapy sub-sector average of $516,411 to $767,833 on the minimum end, making it more affordable than typical massage therapy franchises. The wellness industry benefits from strong consumer trends toward self-care and preventative health, with massage therapy experiencing sustained demand growth driven by stress management awareness and wellness lifestyle adoption.

Established in 2015 with 48 units, The Now demonstrates moderate system maturity and measured expansion. This unit count suggests a developing franchise system with established operational frameworks while maintaining growth potential. The brand's nature-inspired aesthetic and membership model differentiate it within the competitive massage therapy landscape.

The reported gross revenue of $1,135,216 performs modestly above sub-sector averages of $1,077,784, though investors should conduct thorough due diligence through FDD review and validation calls with existing franchisees. The membership-based revenue model provides recurring income potential with flexible month-to-month options and no long-term commitments, though success requires consistent customer acquisition and retention strategies.

Ideal candidates should possess substantial liquid capital for initial investment and working capital requirements, with previous business management or wellness industry experience beneficial. The operational model requires staff management, regulatory compliance, and customer service excellence.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Now Massage. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
The Now Massage demonstrates strong market presence across multiple states, with strategic concentration in coastal and metropolitan markets. California leads with a significant presence, followed by notable market penetration in Texas, showing particular strength in high-income, wellness-focused urban areas. The franchise's impressive 4.69 average rating across thousands of reviews indicates consistent service quality and strong market acceptance.

The brand's clustering strategy in markets like California and Texas suggests a focus on areas with high disposable income and wellness-oriented demographics. Strong presence in secondary markets such as Illinois, Michigan, and North Carolina indicates successful expansion into diverse metropolitan areas with strong professional populations.

Ideal locations typically feature proximity to upscale retail, fitness centers, and corporate offices, targeting areas with median household incomes above $75,000 and high concentrations of wellness-conscious professionals aged 25-54. Significant expansion opportunities exist in untapped Northeast and Southeast markets, particularly in affluent suburbs and urban centers with established wellness communities.

Prospective franchisees should focus on high-traffic retail corridors in affluent areas with complementary wellness businesses nearby. The brand's success in varied markets suggests adaptability, though concentration in coastal states indicates stronger performance in lifestyle-focused communities with higher discretionary spending.
Total US Locations48
Open Franchises44
Corporate Locations4
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind The Now Massage. Learn about the experience and expertise of the executive team guiding The Now Massage's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving The Now Massage. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review The Now Massage's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about The Now Massage's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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