Project Lean Nation

Project Lean Nation

Franzy VerifiedInformation based on 2026 FDD

Other · Other Food & Beverage

Investment min
$260.2K
Total: $260.2K–$396.7K
Avg gross revenue
$687.4K
Unit-level, 2026
Franchise fee
$60K
Per current disclosure
Royalty
7%
of gross revenue
Locations
40
Franchising since 2021

Description

What is Project Lean Nation?

Prepared meals with personalized nutrition coaching, body composition scanning, and a protein shake bar

Project Lean Nation (PLN) is a rapidly growing health-focused franchise that's revolutionizing the prepared meals and nutrition industry. Founded in 2015, PLN has quickly established itself as a leader in providing convenient, healthy meal solutions for busy professionals, fitness enthusiasts, and health-conscious individuals.

At the core of PLN's business model is their commitment to making healthy eating accessible and convenient. They offer a diverse menu of expertly prepared, portion-controlled meals that cater to various dietary preferences, including gluten-free, seed oil free and vegan options. Each meal is crafted to optimize nutritional value while maintaining excellent taste and quality.

What sets PLN apart is their comprehensive approach to health and wellness. Beyond just meal preparation, they provide nutritional coaching, body composition analysis through InBody scans, and personalized meal planning services. Their locations also feature a protein shake bar offering delicious, nutrient-rich beverages perfect for pre- or post-workout nutrition.

The franchise has garnered a loyal customer base through their exceptional customer service, with staff members who are knowledgeable about nutrition and passionate about helping clients achieve their health goals. PLN stores maintain a welcoming, clean environment and offer convenient subscription-based meal plans that help customers stay consistent with their healthy eating habits.

For health-conscious entrepreneurs, PLN represents an opportunity to join a brand that's making a meaningful impact in their communities while capitalizing on the growing demand for convenient, healthy food options. Their proven business model combines retail sales, meal preparation services, and wellness coaching to create multiple revenue streams while helping customers live healthier lives.
  • Macro-tracked prepared meals
  • Fitness community focused
  • Gym partnership model
  • Body-composition clientele
  • Premium meal prep

Location Analysis

Where Project Lean Nation wins

Project Lean Nation's strongest presence is in Western New York and Upstate New York, with concentration in New York state. Top markets include the Buffalo, NY metro, Rochester, NY, and Syracuse, NY. Dense clustering appears in the Buffalo metro with multiple nearby storefronts, and expansion extends outward from Western New York into other Upstate New York metros. Locations favor suburban retail strips and plazas rather than urban cores, with co-location near gyms, fitness studios, and wellness tenants. Multi-unit ownership within a single metro is more common than scattered single units. The model may appeal to fitness-oriented adults, working professionals, and suburban families in middle to upper-middle income areas. Prospective franchisees should validate local demand for premium prepared meals and proximity to complementary fitness facilities.
Total Locations
41
Franchise units
40
Corporate locations
1
Avg. sq. footage
1,000-1,600

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CanadaInternational

Financial Analysis

The numbers behind Project Lean Nation

Avg gross revenue$687,421
Investment range$260,150 – $396,650
Investment midpoint$328,400
Brand fund2%
Royalty7%
Franchise fee$60,000
Min. net worth$500,000
Min. liquid capital$100,000
Project Lean Nation requires an initial investment between $260,150 and $396,650, with a franchise fee of $60,000. The brand was founded in 2015 and operates 40 units. Reported gross revenue is $687,421. The concept occupies a specialized position within the food and beverage sector, focusing on prepared meals and nutrition products tailored to fitness-conscious consumers. The small-footprint retail format and grab-and-go merchandising model distinguish it from traditional restaurant franchises. The investment reflects requirements for refrigerated equipment, body composition scanning technology, and buildout of a suburban retail space with specialized merchandising infrastructure.
Did you know? Project Lean Nation is a franchise in the Other Food & Beverage subsector. The initial investment ranges from $260,150 to $396,650. The franchise fee is $60,000. The brand was founded in 2015 and currently has 40 units in operation.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Project Lean Nation works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$260.2K–$396.7K
Most common
$260,150
Minimum
$328,400
Midpoint
$396,650
Maximum

The investment range midpoint (from range reported on Item 7) is $328,400 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$687.4K
YOY change
—

According to Item 19 of the Franchise Disclosure Document, Project Lean Nation has an average gross revenue of $687.4K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

+27% YoY
28 units open as of 2026 FDD+6 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Project Lean Nation's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Project Lean Nation franchise typically ranges between $260,150.00 and $396,650.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Project Lean Nation
Project Lean Nation
$687.4K avg revenue · 40+ US franchises