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Martinizing Dry Cleaning

Information based on 2023 FDD
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Brand Highlights
  • Founded in 1949
  • Franchising Since 1949
  • 138 US Franchises
  • $396,031 - $743,622 Investment Range
  • $1,168,577 Average Gross Revenue
  • 6% Royalty Fee
  • $62,500 Franchise Fee
Pre-qualification Amount

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Brand Description

Founded in 1949, Martinizing Dry Cleaning has established itself as a premier name in the garment care industry, combining traditional quality with modern convenience. With over seven decades of experience, this franchise has perfected the art of fabric care while continuously evolving to meet contemporary customer needs.

What sets Martinizing apart is their comprehensive approach to garment care. Beyond standard dry cleaning, they offer a full suite of services including alterations, leather care, wedding dress preservation, and specialized stain removal. Their commitment to excellence is evident in their meticulous attention to detail, from button repair to precise pressing.

The franchise has embraced technology to enhance customer convenience, featuring a user-friendly mobile app for scheduling pickups and deliveries, real-time order tracking, and automated notifications. This blend of high-touch service and digital efficiency has earned them loyal customers across their locations.

Martinizing's success is built on a foundation of exceptional customer service, with many locations being family-owned and operated. Their staff members are known for creating personal connections with customers, remembering preferences, and going above and beyond to accommodate special requests and tight deadlines.

Environmental responsibility is also a key focus, with locations utilizing eco-friendly cleaning processes and materials. This commitment to sustainability, combined with their proven business model and strong brand recognition, positions Martinizing as a leader in the modern dry cleaning industry.

For entrepreneurs seeking a business opportunity in the service sector, Martinizing offers a proven system with strong community roots and excellent growth potential.

DID YOU KNOW?

How much does it cost to start a franchise with Martinizing Dry Cleaning?

$396,031
$743,622
Did you know that launching your own Martinizing Dry Cleaning franchise - one of America's most recognized eco-friendly dry cleaning brands - requires a total investment between $396,031 and $743,622, which includes the $62,500 franchise fee plus all equipment, build-out costs, and working capital needed to bring professional garment care services to your community?
Financial Summary
Franchise Fee
$62,500
Investment Range
$396,031 - $743,622
Investment Midpoint
$569,827
Minimum Cash Required
$396,031
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
75 years of proven operational history since 1949
Comprehensive pickup and delivery service model
138 established franchise locations across the market
Full-service garment care portfolio including alterations and repairs
Revenue performance exceeding sub-sector average by 100%+
Lower investment threshold compared to laundry sector competitors
Financial Analysis
Martinizing Dry Cleaning presents an accessible entry point into the laundry sector with investment requirements of $396,031 - $743,622, positioned well below the sub-sector average range of $878,363 - $1,693,394. This lower capital requirement makes it attractive for first-time franchisees or investors seeking entry-level opportunities in the service industry.

The franchise operates in the mature dry cleaning market, where convenience-driven services like pickup and delivery are becoming essential differentiators. With 75 years of operational history since 1949, Martinizing demonstrates proven system longevity with its current 138-unit network providing established market presence.

The reported gross revenue of $1,168,577 substantially exceeds the sub-sector average of $570,776 by over 100%, indicating strong unit-level performance within this investment tier. This revenue advantage suggests effective operational systems and market positioning.

Ideal candidates should possess service industry experience and sufficient liquid capital to support initial investment plus working capital needs. The business model requires hands-on operational involvement or strong local management, making it suitable for owner-operators in established residential markets.

Key considerations include the industry's shift toward convenience services, environmental regulations affecting dry cleaning operations, and competition from emerging laundry technologies. Territory rights and market protection terms warrant careful FDD review.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Martinizing Dry Cleaning. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Martinizing Dry Cleaning maintains a strategic presence across multiple states, with notable concentrations in the Midwest and Texas markets. The franchise shows particularly strong representation in Michigan, Texas, Ohio, Pennsylvania, and Wisconsin, indicating successful market penetration in both urban and suburban areas. The franchise's impressive 4.53 average rating across numerous customer reviews suggests strong operational consistency and service quality.

The franchise's geographic distribution reveals opportunities for expansion, particularly in the Northeast and Western regions where coverage is less extensive. Successful locations typically operate in middle to upper-income suburban areas with high concentrations of professionals and families - demographics that align with dry cleaning service demand. The strongest performing units are often situated in retail centers near residential communities with median household incomes above $75,000.

Prospective franchisees should focus on locations with strong daytime population density, proximity to business districts, and convenient access for commuter traffic. Strip malls and neighborhood shopping centers with complementary retail services offer ideal positioning. While market competition exists from independent cleaners, Martinizing's brand recognition and established operational systems provide competitive advantages in both established and emerging markets.
Total US Locations138
Open Franchises138
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Martinizing Dry Cleaning. Learn about the experience and expertise of the executive team guiding Martinizing Dry Cleaning's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Martinizing Dry Cleaning. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Martinizing Dry Cleaning's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Martinizing Dry Cleaning's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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