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Midas

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1954
  • Franchising Since 1956
  • 967 US Franchises
  • $341,650 - $916,890 Investment Range
  • $1,283,770 Average Gross Revenue
  • 2% - 10% Royalty Fee
  • $10,000 Franchise Fee
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Brand Description

Midas has been a trusted name in automotive care since 1954, building a reputation as one of North America's most reliable auto service franchises. With nearly 1,000 locations across the continent, Midas has established itself as a go-to destination for comprehensive vehicle maintenance and repair services, specializing in oil changes, brake services, tire services, and preventative maintenance.

What sets Midas apart is their commitment to transparency and customer trust, as evidenced by countless positive reviews highlighting their honest approach to service recommendations and fair pricing. Franchise owners benefit from operating under a brand that has consistently earned customer loyalty through exceptional service delivery and technical expertise.

The Midas business model emphasizes building long-term customer relationships through quality workmanship and integrity. Their service centers are staffed by highly trained technicians who provide expert diagnostics and repairs, backed by the famous Midas guarantee. This customer-first approach has helped Midas maintain its position as an industry leader for nearly seven decades.

As a Midas franchise owner, you'll join a network that provides comprehensive training, marketing support, and proven operational systems. The brand's strong national presence and recognizable golden touch branding help drive consistent customer traffic. With the automotive service industry's continued growth and the increasing complexity of modern vehicles, Midas offers entrepreneurs an opportunity to build a sustainable business in a recession-resistant industry while making a meaningful impact in their local communities.

DID YOU KNOW?

How much does it cost to start a franchise with Midas?

$341,650
$916,890
Did you know that starting your own Midas auto service franchise - the trusted name in mufflers, brakes, and automotive repair for over 60 years - requires a total investment between $341,650 and $916,890, which covers everything from your franchise fee and equipment to build-out costs and working capital needed to get your shop serving customers and generating revenue?
Financial Summary
Franchise Fee
$10,000
Investment Range
$341,650 - $916,890
Investment Midpoint
$629,270
Minimum Cash Required
$341,650
Royalty Fees
2% - 10%
Brand Fund
5% - 6%
Brand Bragging Rights
70 years automotive service expertise
967 locations nationwide network
Above sub-sector average revenue performance
Golden Guarantees nationwide warranty program
Recession-resistant recurring service model
Comprehensive automotive service offerings
Financial Analysis
Midas requires an investment range of $341,650 to $916,890, positioning it as a mid-tier automotive franchise opportunity. The investment sits near sub-sector averages ($417,664-$889,854), making it competitively positioned within the oil change and preventative care segment. This capital requirement typically covers equipment, initial inventory, signage, and working capital for a full-service automotive repair facility.

The automotive service industry benefits from recession-resistant characteristics, as vehicle maintenance remains essential regardless of economic conditions. With Americans driving older vehicles longer, demand for repair services continues growing. The oil change segment particularly benefits from recurring customer needs and predictable service intervals.

Midas brings 70 years of operational history since 1954, with 967 units demonstrating substantial system maturity and market penetration. This extensive network provides economies of scale in purchasing, marketing, and operational support. The brand's longevity indicates proven business model resilience through multiple economic cycles.

The reported gross revenue of $1,283,770 exceeds sub-sector averages ($1,041,127), suggesting strong brand performance within the segment. However, prospective investors should carefully review territory rights and market saturation levels, as the mature system may limit prime location availability.

Ideal candidates should possess strong operational management experience and sufficient liquid capital for the substantial equipment investment. The business model requires technical knowledge or willingness to rely heavily on skilled technicians. Multi-unit development potential exists for qualified investors in suitable markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Midas. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Midas demonstrates strong market presence with widespread coverage across multiple states, showing particular density in the Midwest and Northeast regions. The franchise has notable concentrations in key automotive markets including Michigan, New Jersey, Illinois, New York, and Ohio, suggesting successful penetration in automotive-heavy markets with high population density and significant commuter demographics.

The brand maintains a strong average rating across numerous customer reviews, indicating consistent service quality and strong operational execution across markets. This performance metric is particularly noteworthy in the competitive automotive service sector, where customer trust and reliability are paramount.

Key expansion opportunities exist in remaining untapped states and underserved markets within current territories, particularly in growing suburban areas with high vehicle ownership rates. Successful Midas locations typically thrive in areas with high traffic counts, proximity to retail corridors, and demographics showing median household incomes above $50,000.

Ideal location profiles include sites with substantial daily traffic volume, strong visibility from major arterials, and demographics featuring a high concentration of vehicles over 5 years old. The brand's strongest markets align with areas having significant commuter populations and established automotive service needs.
Total US Locations967
Open Franchises967
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Midas. Learn about the experience and expertise of the executive team guiding Midas's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Midas. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Midas's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Midas's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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