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Massage Envy

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2002
  • Franchising Since 2003
  • 1053 US Franchises
  • $605,850 - $1,014,700 Investment Range
  • $1,081,957 Average Gross Revenue
  • 6% Royalty Fee
  • $45,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Massage Envy has revolutionized the massage therapy industry since 2002 by making wellness accessible and affordable to millions of Americans. As the nation's largest massage therapy franchise, with over 1,000 locations across the United States, they've created a business model that transforms the traditional luxury spa experience into a mainstream wellness necessity.

The brand stands out for its membership-based approach, offering regular therapeutic services including customized massages, professional skincare, and assisted stretching. This innovative model has helped democratize wellness services, making regular massage therapy and self-care routines attainable for a broader demographic of consumers.

What sets Massage Envy apart is their commitment to quality and consistency. Each location maintains high standards of service delivery through their professional licensed massage therapists and estheticians. The franchise has built its reputation on providing personalized therapeutic experiences that address specific client needs, from stress relief and injury recovery to chronic pain management and athletic performance enhancement.

The brand's success is evidenced by its strong customer loyalty and consistent growth across diverse markets. Franchise owners benefit from a proven operational system, comprehensive training programs, and ongoing support from an established brand. With the wellness industry experiencing unprecedented growth and increasing consumer focus on health and self-care, Massage Envy continues to lead the way in making professional massage therapy and skincare services more accessible to communities nationwide.

DID YOU KNOW?

How much does it cost to start a franchise with Massage Envy?

$605,850
$1,014,700
Starting your own Massage Envy franchise - one of America's leading wellness and therapeutic massage chains - requires a total investment between $605,850 and $1,014,700, which covers everything from the $45,000 franchise fee to equipment, build-out costs, and working capital needed to launch your spa in this booming $18 billion massage therapy industry.
Financial Summary
Franchise Fee
$45,000
Investment Range
$605,850 - $1,014,700
Investment Midpoint
$810,275
Minimum Cash Required
$605,850
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Over 1,000 locations nationwide
20+ years proven franchise system
Membership-based recurring revenue model
Comprehensive wellness service offerings
Strong brand recognition nationwide
Multi-service spa concept advantage
Financial Analysis
Massage Envy requires a substantial initial investment of $605,850 to $1,014,700, positioning it as a premium franchise opportunity within the health and wellness sector. This investment range significantly exceeds the massage therapy sub-sector averages of $516,411 to $767,833, reflecting the brand's comprehensive spa concept and established market position. The higher capital requirements typically include specialized equipment, buildout costs for larger facilities, and extensive initial inventory for massage, skincare, and stretch services.

With 1,053 units nationwide and over 20 years of operational history since 2002, Massage Envy demonstrates exceptional system maturity and market penetration. The franchise has achieved significant scale advantages and brand recognition in the wellness industry. The reported gross revenue of $1,081,957 aligns closely with sub-sector averages, indicating consistent performance within industry benchmarks.

The wellness industry benefits from strong demographic trends, including increased health consciousness and aging populations seeking therapeutic services. However, the premium investment level requires substantial liquid capital and net worth qualifications, making this opportunity suitable for well-capitalized investors or those with access to comprehensive financing solutions.

Ideal candidates should possess strong operational management experience and sufficient capital reserves to support the higher investment requirements. The membership-based business model provides recurring revenue potential, though operational complexity requires dedicated management focus. Multi-unit development opportunities exist for qualified investors seeking portfolio expansion within established markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Massage Envy. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Massage Envy demonstrates extensive national coverage across numerous states, showing particular strength in coastal and populous markets. The brand maintains a strong presence in California, while Texas, Virginia, Florida, and Michigan each show significant market penetration, indicating successful establishment in both high-density urban areas and affluent suburban markets.

The franchise's impressive customer satisfaction ratings across thousands of customer reviews suggests consistent service quality nationwide, with standout performance in markets like Baltimore where locations achieve exceptional ratings. This high customer satisfaction correlates with successful market retention and expansion potential.

Market analysis reveals strongest presence in regions with high disposable income, strong wellness consciousness, and dense professional populations. Key success factors include proximity to retail centers, upper-middle-class residential areas, and corporate districts. The franchise shows particular strength in markets with high stress-index scores and wellness-oriented demographics.

Expansion opportunities exist in remaining unserved states and secondary markets within existing territories, particularly in growing suburban areas with rising household incomes. Ideal locations feature substantial population density within a 3-mile radius, median household incomes above $75,000, and proximity to complementary retail (high-end grocery, fitness centers). Strategic positioning near medical facilities and corporate parks has proven especially successful in established markets.
Total US Locations1053
Open Franchises1053
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Massage Envy. Learn about the experience and expertise of the executive team guiding Massage Envy's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Massage Envy. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Massage Envy's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Massage Envy's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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