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Hertz

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1925
  • Franchising Since 1925
  • 381 US Franchises
  • $879,300 - $15,839,000 Investment Range
  • N/A Average Gross Revenue
  • N/A Royalty Fee
  • $25,000 Franchise Fee
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Brand Description

Hertz, a pioneering name in the car rental industry since 1925, has established itself as one of the world's most recognized and trusted transportation solutions providers. With thousands of locations worldwide, Hertz has built its reputation on a foundation of exceptional customer service, diverse vehicle options, and innovative rental solutions.

The company has continuously evolved to meet modern transportation needs, recently expanding its fleet to include a significant number of electric vehicles alongside traditional options. This commitment to sustainability and cutting-edge technology demonstrates Hertz's dedication to staying ahead of industry trends while maintaining its core values of reliability and customer satisfaction.

What sets Hertz apart is its comprehensive approach to vehicle rental services. The company offers everything from economy cars to luxury vehicles, catering to both business and leisure travelers. Their Gold Plus Rewards program provides loyal customers with expedited service and exclusive benefits, while partnerships with major airlines, hotels, and credit card companies create added value for customers.

Hertz franchisees benefit from operating under a globally recognized brand that has nearly a century of experience in the automotive rental market. The company's robust operational systems, advanced technology platform, and established customer base provide franchisees with a solid foundation for success. Additionally, Hertz's commitment to innovation and adaptation to changing market conditions ensures that franchise owners are well-positioned for long-term growth in the dynamic transportation industry.

DID YOU KNOW?

How much does it cost to start a franchise with Hertz?

$879,300
$15,839,000
Did you know that starting a Hertz franchise - one of the world's most recognized car rental brands - requires a total investment ranging from $879,300 to $15,839,000, with this wide range reflecting whether you're opening a smaller neighborhood location or a major airport facility that can tap into the billions of travelers who trust the Hertz name for their transportation needs?
Financial Summary
Franchise Fee
$25,000
Investment Range
$879,300 - $15,839,000
Investment Midpoint
$8,359,150
Minimum Cash Required
$879,300
Royalty Fees
N/A
Brand Fund
N/A
Brand Bragging Rights
99-year established brand heritage since 1925
Massive global network of 3,712 active locations
Premium positioning in automotive rental market
One of the largest franchise systems in car rental subsector
Substantial investment scale reflecting market leadership
Nearly century of operational expertise and brand recognition
Financial Analysis
Hertz represents a premium-tier franchise investment with capital requirements ranging from $879,300 to $15.8 million, positioning it significantly above the car rental sub-sector average of $532,275-$3.6 million. This substantial investment range reflects varying market sizes and operational scales, with larger metropolitan locations requiring higher capital commitments for fleet acquisition, facility development, and working capital.

Important Note: Revenue data is not currently available for Hertz franchise operations, limiting direct financial performance comparisons. The sub-sector average gross revenue figure of $2,196 appears unusually low and may reflect limited or incomplete data reporting within the car rental franchise segment, warranting careful investigation during due diligence.

The car rental industry benefits from established market demand driven by business travel, leisure tourism, and temporary transportation needs. Hertz's 99-year operational history since 1925 and extensive 3,712-unit global network demonstrate exceptional franchise maturity and brand recognition, making it one of the most established names in automotive services.

This investment suits well-capitalized investors with substantial liquid assets and operational management experience, given the complexity of fleet management, insurance requirements, and seasonal demand fluctuations. The high investment threshold naturally limits competition while requiring sophisticated business acumen.

Key considerations include fleet depreciation management, insurance costs, and location-dependent performance variability. Thorough FDD review and professional due diligence are essential given the substantial capital commitment and absence of available revenue benchmarks for proper financial comparison.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hertz. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions Logo

Golden Capital Solutions

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Location Analysis
Hertz maintains a strategic presence across multiple states with numerous franchise locations, demonstrating strong market penetration in key transportation hubs. The franchise shows notable concentration in populous coastal regions, with significant presence in New York, California, and Florida, while maintaining strong coverage throughout the Midwest, particularly in Michigan. This distribution aligns with major travel corridors and business centers.

Customer satisfaction metrics reveal opportunities for improvement, with average ratings indicating room for growth across numerous customer reviews. These ratings suggest varying service quality across regions and highlight the need for standardized operations. However, the brand's established presence in major markets provides competitive advantages through name recognition and corporate accounts.

Expansion opportunities exist in several states currently without Hertz franchise presence, particularly in growing secondary markets with strong business travel and tourism sectors. Successful locations typically feature proximity to airports, business districts, or major transportation hubs. Ideal franchise locations should target areas with high corporate presence, tourism activity, and above-average household incomes.

Prospective franchisees should focus on locations with strong business travel demographics, airport accessibility, and limited competition from other national rental agencies.
Total US Locations3712
Open Franchises381
Corporate Locations3331
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Hertz. Learn about the experience and expertise of the executive team guiding Hertz's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Hertz. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Hertz's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Hertz's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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