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Hand & Stone Massage and Facial Spa

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2004
  • Franchising Since 2006
  • 527 US Franchises
  • $603,195 - $759,755 Investment Range
  • $1,365,793 Average Gross Revenue
  • 5% - 6% Royalty Fee
  • $26,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Hand & Stone Massage and Facial Spa stands at the forefront of the wellness revolution, offering a premium yet accessible spa experience to clients across North America. Since its founding in 2004, the brand has revolutionized the massage and skincare industry by making luxury spa services more attainable for everyday consumers.

The franchise operates on a membership-based model, providing regular clients with discounted rates on a wide array of services including Swedish massage, hot stone therapy, facial treatments, and specialized skincare solutions. This approach not only ensures a steady stream of recurring revenue for franchisees but also promotes customer loyalty and regular wellness routines for clients.

What sets Hand & Stone apart is their commitment to professional excellence and customer satisfaction. Each location maintains strict standards for therapist certification and ongoing training, ensuring consistent, high-quality services across all locations. The spa environments are thoughtfully designed to create a serene, upscale atmosphere while remaining welcoming and comfortable for all clients.

Franchisees benefit from comprehensive support systems, including detailed operational protocols, marketing assistance, and ongoing business development guidance. The brand's strong presence in both strip malls and lifestyle centers, combined with flexible hours including evenings and weekends, makes their services highly accessible to busy professionals and families alike.

As the wellness industry continues to grow, Hand & Stone remains positioned at the intersection of health, relaxation, and beauty, offering entrepreneurs an opportunity to own a business that makes a meaningful impact on their community's well-being while building a sustainable, scalable enterprise.

DID YOU KNOW?

How much does it cost to start a franchise with Hand & Stone Massage and Facial Spa?

$603,195
$759,755
Did you know that opening your own Hand & Stone Massage and Facial Spa franchise - one of the fastest-growing wellness brands offering therapeutic massages, rejuvenating facials, and luxurious spa services - requires a total investment between $603,195 and $759,755, which covers everything from your franchise fee and build-out costs to equipment and working capital needed to launch your relaxation destination in today's booming $18 billion spa industry?
Financial Summary
Franchise Fee
$26,000
Investment Range
$603,195 - $759,755
Investment Midpoint
$681,475
Minimum Cash Required
$603,195
Royalty Fees
5% - 6%
Brand Fund
1%
Brand Bragging Rights
542 units demonstrate system maturity
Dual revenue streams massage facials
Membership model drives recurring revenue
Extended hours seven days weekly
Licensed professionals ensure service quality
Above average gross revenue performance
Financial Analysis
Hand & Stone requires an investment range of $603,195 to $759,755, positioning it in the premium tier of massage therapy franchises. This investment level exceeds the sub-sector average minimum by approximately $87,000, reflecting the brand's comprehensive spa concept and upscale positioning. The higher capital requirements typically include specialized equipment, premium buildout standards, and extensive initial inventory for both massage and facial services.

The wellness industry benefits from strong secular growth trends driven by increased consumer focus on self-care and stress management. Hand & Stone's dual-service model targeting both massage and skincare creates multiple revenue streams within a single location. The franchise's 542 units demonstrate substantial system maturity since its 2004 establishment, indicating proven operational systems and brand recognition.

The reported gross revenue of $1,365,793 exceeds sub-sector averages by approximately $288,000, though investors should note this represents system-wide averages rather than individual unit performance. The membership-based pricing model visible in their service structure suggests recurring revenue potential, which may appeal to investors seeking predictable cash flow patterns.

Ideal candidates should possess substantial liquid capital given the premium investment level and likely require multi-unit development experience to maximize territorial opportunities. The extended operating hours (seven days weekly) and staffing requirements for licensed professionals create operational complexity requiring dedicated management focus. Prospective investors must review the complete FDD for territory rights, ongoing fees, and detailed financial performance representations before making investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hand & Stone Massage and Facial Spa. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Hand & Stone Massage and Facial Spa demonstrates strong market presence across numerous states, showing particular strength in the Northeast and key population centers. The franchise maintains notable concentrations in New Jersey and Texas, suggesting successful penetration in both densely populated suburban markets and high-growth metropolitan areas. With an impressive average rating of 4.35 across thousands of customer reviews, the brand maintains consistent service quality across diverse markets.

The franchise shows strategic clustering in affluent suburban corridors, particularly along the Eastern seaboard where disposable income and wellness-focused demographics align with their service offering. While maintaining strong presence in traditional spa markets like Florida, significant expansion opportunities exist in the Midwest and Western states where market penetration remains lower.

Ideal locations typically feature proximity to upper-middle-class residential areas, retail centers, and professional office parks, with demographic indicators suggesting household incomes above $75,000 and populations seeking premium wellness services. The brand's success in diverse markets from dense Northeast suburbs to expanding Sun Belt cities demonstrates adaptability to various market conditions. However, prospective franchisees should note increased competition in well-established markets like New Jersey, while emerging markets in underserved states may offer stronger growth potential.
Total US Locations542
Open Franchises527
Corporate Locations15
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Hand & Stone Massage and Facial Spa. Learn about the experience and expertise of the executive team guiding Hand & Stone Massage and Facial Spa's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Hand & Stone Massage and Facial Spa. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Hand & Stone Massage and Facial Spa's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Hand & Stone Massage and Facial Spa's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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