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European Wax Center

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2004
  • Franchising Since 2006
  • 1038 US Franchises
  • $363,600 - $641,950 Investment Range
  • N/A Average Gross Revenue
  • 6% Royalty Fee
  • $45,000 Franchise Fee
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Brand Description

European Wax Center has established itself as a premier destination in the beauty and wellness industry, revolutionizing the waxing experience since 2004. With over 1,000 locations across the United States, they've built their reputation on providing consistent, high-quality waxing services in a clean, professional environment.

What sets European Wax Center apart is their commitment to both technical excellence and customer comfort. They utilize a proprietary hard wax formula specifically designed to grip hair, not skin, making the experience as comfortable as possible. Their wax specialists undergo comprehensive training to perfect their technique and ensure every client receives the same level of exceptional service, whether they're getting a simple brow shaping or a full-body treatment.

The brand has created a sophisticated, spa-like atmosphere that appeals to both men and women, offering a wide range of services from facial waxing to full-body treatments. Their success is built on a foundation of recurring relationships, with many clients becoming loyal, long-term customers thanks to the consistent results and professional care they receive.

European Wax Center's business model emphasizes education and client care, with specialists taking time to explain processes, recommend appropriate products, and provide aftercare advice. They've developed their own line of skincare products designed specifically for waxing customers, creating additional value for both franchisees and clients.

For entrepreneurs looking to enter the beauty and wellness sector, European Wax Center offers a proven system with strong brand recognition, comprehensive training programs, and a loyal customer base that appreciates their commitment to quality and consistency.

DID YOU KNOW?

How much does it cost to start a franchise with European Wax Center?

$363,600
$641,950
Did you know that starting your own European Wax Center franchise - one of the nation's leading waxing salon chains known for their signature Comfort Wax and speed wax services - requires a total investment between $363,600 and $641,950, which includes the $45,000 franchise fee plus all the essential startup costs like equipment, buildout, initial inventory, and working capital needed to bring their premium waxing experience to your community?
Financial Summary
Franchise Fee
$45,000
Investment Range
$363,600 - $641,950
Investment Midpoint
$502,775
Minimum Cash Required
$363,600
Royalty Fees
6%
Brand Fund
3%
Brand Bragging Rights
Nearly 20 years operational history
1,044+ locations nationwide network
Proprietary Comfort Wax technology
Specialized waxing service focus
Premium brand market positioning
Comprehensive franchisor support systems
Financial Analysis
European Wax Center requires an investment range of $363,600 to $641,950, positioning it as a premium franchise opportunity within the health and wellness sector. This investment level exceeds the waxing and sugaring sub-sector averages of $299,552 to $507,705, reflecting the brand's established market position and comprehensive operational infrastructure. The higher investment typically includes specialized equipment, premium Comfort Wax® products, buildout costs, and extensive training programs. The personal care services industry benefits from recession-resistant characteristics and growing consumer focus on self-care and grooming maintenance. With 1,044 units and nearly 20 years of operational history since 2004, European Wax Center demonstrates substantial system maturity and proven scalability. This extensive network indicates strong franchisor support systems, established supply chains, and refined operational procedures. The brand's proprietary wax technology and specialized service focus create differentiation in the competitive beauty services landscape. Ideal investors should possess substantial liquid capital given the premium investment level, along with retail or service industry experience. The business model requires hands-on management and staff training capabilities, though the specialized nature allows for premium pricing strategies. Multi-unit development opportunities exist for qualified investors seeking portfolio expansion. Territory protection and brand recognition provide competitive advantages, while the recurring service nature supports customer retention. Prospective franchisees should thoroughly review the Franchise Disclosure Document and conduct comprehensive market analysis to evaluate local demographics and competitive dynamics before committing to this premium investment opportunity.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like European Wax Center. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Location Analysis
European Wax Center demonstrates strong market penetration with widespread coverage across multiple states, showing particular density in coastal and high-population regions. The Northeast corridor shows significant presence, with notable concentrations in New Jersey and New York, while California anchors a strong West Coast market. Texas and Virginia represent robust secondary markets, suggesting successful adaptation to diverse demographic profiles.

The franchise's exceptional customer satisfaction ratings across thousands of reviews indicates consistent service quality across regions, particularly impressive given the personal nature of waxing services. This high satisfaction metric suggests effective standardization of operations and training across markets.

Ideal locations typically feature high-income demographics, strong female population concentrations, and premium retail corridors or upscale shopping centers. Success patterns indicate optimal positioning in suburban areas with strong disposable income and beauty-conscious consumers. The franchise shows particular strength in markets with high professional female workforce populations.

Significant expansion opportunities exist in remaining underserved states, particularly in the Upper Midwest and Mountain regions. The brand's proven success in diverse markets suggests adaptability to various urban and suburban environments, though careful consideration should be given to local competition and demographic alignment.
Total US Locations1044
Open Franchises1038
Corporate Locations6
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind European Wax Center. Learn about the experience and expertise of the executive team guiding European Wax Center's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving European Wax Center. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review European Wax Center's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about European Wax Center's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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