Blue Moon Estate Sales

Blue Moon Estate Sales

Franzy VerifiedInformation based on 2026 FDD

Real Estate · Estate Sales

Investment min
$89.5K
Total: $89.5K–$113.3K
Avg gross revenue
$320.6K
Unit-level, 2026
Franchise fee
$57K
Veteran discount available
Royalty
5.5%
of gross revenue
Locations
136
Franchising since 2013

Description

What is Blue Moon Estate Sales?

Full-service estate liquidation handling appraisal, staging, marketing, and sale execution

Blue Moon Estate Sales has revolutionized the estate sale industry since 2009 with their signature blend of professionalism, compassion, and proven results. As a nationally recognized leader in estate liquidation services, Blue Moon has perfected a comprehensive approach that transforms the overwhelming task of managing estate sales into a seamless, stress-free experience.

What sets Blue Moon apart is their meticulous attention to detail and customer-centric philosophy. Their trained professionals handle every aspect of the estate sale process, from detailed inventory assessment and expert item valuation to strategic marketing and sophisticated staging that maximizes item appeal. The company's rigorous training and ethics program ensures that each franchise location maintains the highest standards of service and integrity.

Whether managing residential or commercial estate sales, Blue Moon's team approaches each project with unparalleled care, discretion, and professionalism. Their expertise extends beyond just selling items – they provide comprehensive solutions for clients looking to downsize, relocate, or handle estate liquidation during sensitive times. Their marketing strategies and pricing expertise consistently deliver exceptional results, while their organized, welcoming sale environments attract serious buyers and collectors.

Blue Moon's success is built on their ability to create win-win situations: helping clients maximize returns while providing treasure hunters and collectors access to unique, fairly priced items. Their commitment to excellence has earned them a loyal following of both sellers and buyers, with countless testimonials praising their organized approach, friendly staff, and ability to handle complex sales with grace and efficiency.
  • Downsizing & estate liquidation
  • Senior transition specialists
  • Full-service estate sales
  • Antique & collectible resale
  • Turnkey liquidation service
  • Multi-generational customer base

Location Analysis

Where Blue Moon Estate Sales wins

The brand shows concentration nearest the Raleigh, North Carolina home market in the Southeast and Mid-Atlantic. Clustering patterns indicate a territory-based service model around metro and suburban areas rather than retail corridors. Multiple adjacent territories can serve a single large metro area, and franchisees operate from home or small office, allowing dispersed placement within a metro. Sales are conducted on-site at client residences within the franchisee's territory. Target demographics include older homeowners downsizing, relocating to senior living, or settling estates, as well as adult children managing a parent's estate. The buyer base consists of resellers, collectors, antique dealers, and bargain shoppers. Metropolitan and established suburban areas with household density to support a steady weekly sale calendar may be suitable. Validate local household turnover, estate settlement activity, and referral partner density in the specific territory under consideration.
Total Locations
136
Franchise units
136
Corporate locations
0
Avg. sq. footage

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Financial Analysis

The numbers behind Blue Moon Estate Sales

Avg gross revenue$320,636
Investment range$89,515 – $113,325
Investment midpoint$101,420
Brand fund1%
Royalty5.5%
Franchise fee$57,000
Min. net worth$125,000
Min. liquid capital$60,000

Veteran discount available

Blue Moon Estate Sales participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Blue Moon Estate Sales was founded in 2009 and reports 136 units. The initial investment ranges from $89,515 to $113,325, with a franchise fee of $57,000. Reported gross revenue is $320,636. The home-based service model eliminates retail rent and storefront overhead, while the franchise fee represents a significant portion of the total capital requirement. Operating costs center on marketing, staging equipment, transportation, and local crew for sale-day operations and cleanout. The territory-based structure grants franchisees defined geographic areas, and revenue depends on the frequency and scale of estate sales within that territory, influenced by household turnover, downsizing activity, and referral relationships with realtors, attorneys, and senior move managers.
Did you know? Blue Moon Estate Sales operates in the estate sales subsector of real estate. The initial investment ranges from $89,515 to $113,325. The franchise fee is $57,000. The brand was founded in 2009 and currently has 136 units. Franchisees operate from home or small office without a retail storefront requirement.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Blue Moon Estate Sales works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$89.5K–$113.3K
Most common
$89,515
Minimum
$101,420
Midpoint
$113,325
Maximum

The investment range midpoint (from range reported on Item 7) is $101,420 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$284.3K
YOY change (2025 -> 2026)
+14%

According to Item 19 of the Franchise Disclosure Document, Blue Moon Estate Sales has an average gross revenue of $320.6K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

+11% YoY
136 units open as of 2026 FDD+13 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Blue Moon Estate Sales's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Blue Moon Estate Sales franchise typically ranges between $89,515.00 and $113,325.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Blue Moon Estate Sales
Blue Moon Estate Sales
$320.6K avg revenue · 136+ US franchises