Board & Brush

Board & Brush presents an entry-level investment opportunity with total costs ranging $65,489-$89,761, positioning it well below the DIY workshop sub-sector averages of $141,068-$265,151. This accessible investment threshold makes it attractive for first-time franchisees or those seeking lower-risk entry into the recreation sector.

The DIY workshop industry benefits from strong consumer trends toward experiential retail and social crafting activities. The franchise operates in the growing "experience economy" where consumers prioritize memorable activities over material purchases. However, the business model faces seasonal fluctuations and relies heavily on discretionary spending, making it sensitive to economic downturns.

Established in 2015 with 228 units, Board & Brush demonstrates solid system maturity and rapid expansion within its nine-year operational history. This growth trajectory suggests effective franchise support systems and market acceptance, though the brand remains relatively young compared to established franchise concepts.

The workshop-based model requires hands-on management and creative skills, making it suitable for owner-operators rather than passive investors. Territory exclusivity and local market demographics significantly impact performance, with suburban markets featuring higher disposable incomes typically showing stronger potential.

Ideal investors should possess $25,000-$35,000 liquid capital (estimated industry standard), retail or hospitality experience, and strong community engagement skills. The concept works best in markets with active social demographics and established crafting communities. Prospective franchisees must carefully review the FDD and conduct thorough market analysis before committing to this experiential retail investment.", "brand_bragging_rights": [ "Entrepreneur Magazine Top Franchise Recognition", "228 Studios Nationwide Market Presence", "Entry-Level Investment Under $90K", "Trendy Farmhouse DIY Workshop Concept", "Multiple Revenue Stream Diversification", "Nine Years Proven System Growth

Board & Brush demonstrates strong market presence with widespread coverage across multiple states, showing particular strength in the Northeast and Midwest regions. The franchise has notable concentrations in Pennsylvania, Michigan, and Texas, suggesting successful market penetration in both densely populated urban areas and mid-sized markets. The franchise maintains an exceptionally high customer satisfaction rating based on thousands of customer reviews, indicating strong operational consistency and customer satisfaction across regions.

The DIY workshop concept shows adaptability across diverse markets, from metropolitan areas to suburban communities. Key success factors include locations in retail-oriented districts with strong foot traffic and proximity to middle to upper-middle-income residential areas. The franchise's significant presence in major markets like New York and Texas, combined with opportunities in remaining underserved states, presents substantial growth potential.

Ideal locations typically feature 1,500-2,500 square feet in lifestyle centers or renovated historic districts, capitalizing on the creative workshop atmosphere. Demographics supporting successful locations include areas with median household incomes above $65,000, strong female population aged 25-54, and active retail corridors. The franchise shows particular promise in communities with high engagement in craft and DIY activities, suggesting potential for expansion in similar markets across underserved regions.